- Account Growth & Management

Position Objective The role is responsible for driving sustained business growth at Affinique through strategic account management, New Business Development, client retention, cross-sell and upsell opportunities across experiential marketing, activations, events and brand engagement solutions.

The incumbent will act as a revenue owner and client growth partner, responsible for strengthening key client relationships, expanding account potential, identifying new business opportunities and delivering high-impact Experiential Marketing and OR Retail Activation & Branding campaigns that create measurable business outcomes for clients and revenue growth for the organization.

The role requires a strong commercial mindset with proven capability in building and managing large client portfolios and contributing significantly to annual business revenue targets.

Role & Responsibilities MUST HAVE

New Business Development (NBD) & Revenue Ownership

- Drive aggressive New Business Development initiatives to acquire new clients and expand Affiniques market presence across sectors and categories.
- Identify, generate and convert new business opportunities through networking, references, market intelligence, industry connects, outbound prospecting and strategic pitches.
- Own annual revenue targets and contribute significantly towards business growth with a demonstrated capability of building and managing revenue portfolios exceeding 3-5 Crores annually.
- Create and execute strategic business development plans to drive new client acquisition and sustainable revenue generation.
- Lead commercial discussions, proposal structuring, negotiation and closure of large-scale experiential and activation mandates.
- Build strong pipelines and ensure healthy conversion ratios across opportunities and pitches.
- Collaborate with leadership teams to identify emerging business opportunities, industry trends and high-growth market segments.
- Track sales funnel, forecast revenue pipelines and maintain accurate business reporting and target tracking.

Account Growth & Client Management

- Cultivate long-term client relationships by blending experiential marketing strategies with proactive client success initiatives, translating client needs into engaging and immersive campaigns that enhance customer retention and brand value.
- Own and grow key client accounts through strategic account mining, relationship mapping, cross-selling and upselling of services across Experiential Marketing BTL (offline) campaigns - brand activations, brand marketing, conferences, dealer meets, exhibitions, digital integrations and events. Experience in retail marketing, retail branding and in-store set up is preferred.




- Front-end clients and anchor key accounts while acting as a trusted business advisor to senior client stakeholders.
- Drive account growth plans for existing clients with focus on increasing wallet share, repeat business and long-term commercial partnerships.
- Manage end-to-end client servicing lifecycle from lead generation and pitch to execution, delivery, reporting and post-event engagement.
- Ensure high levels of client engagement through regular business reviews, strategic meetings and continuous opportunity identification.
- Maintain strong client satisfaction scores and proactively manage escalations, delivery timelines and service excellence.

Strategy, Campaign Delivery & Operations

- Create strategic, competitive and insight-driven presentations, proposals and pitch decks aligned to client business objectives.
- Work collaboratively with Business Stakeholders, Creative and Operations teams to conceptualize and deliver impactful experiential campaigns.
- Ensure timely and flawless delivery of events, exhibitions, activations and retail marketing projects while maintaining profitability and quality standards.
- Manage event budgets, commercial efficiencies and operational execution.
- Coordinate with vendors, partners and suppliers to secure resources and ensure seamless event delivery.
- Manage logistics including venue selection, fabrication, production, transportation, audio-visual setup, exhibition stalls and brand engagement activities.
- Provide on-ground leadership and client support during events and activations to ensure smooth execution and client delight.
- Track campaign performance metrics and derive actionable insights for future business and campaign improvements.

Team Management

- Lead, mentor and develop high-performing account management teams.
- Create a culture of ownership, collaboration, accountability and commercial orientation within teams.
- Drive capability building, coaching and performance development for team members.
- Work closely with Talent Management to retain high performers and foster an open, growth-oriented and transparent work environment.
- Actively participate in performance evaluations, feedback discussions and career development initiatives.

Key Skills & Competencies

- Strong expertise in Experiential Marketing, Activations,



Retail Marketing, Events and Brand Engagement Solutions
- Strong New Business Development and revenue generation capability
- Proven experience in cross-selling, upselling and growing strategic client accounts
- Strong commercial acumen and strategic business orientation
- Excellent presentation, negotiation and influencing skills
- Ability to build and manage CXO/senior stakeholder relationships
- Strong problem-solving, decision-making and execution abilities
- Ability to work under pressure and manage multiple high-priority projects simultaneously
- Strong people management and team leadership skills
- Excellent verbal and written communication skills
- High adaptability, ownership mindset and solution orientation
- Strong market intelligence and industry awareness
- Proficiency in MS PowerPoint, Excel, reporting tools and digital/AI-enabled productivity tools
- Willingness to travel PAN India for client meetings, pitches and event execution

Behavioural Competencies

- Innovative and growth-oriented mindset
- High ownership and accountability mindset
- Ability to identify emerging market opportunities proactively; Commercially driven and result oriented
- Adaptability in fast-paced and dynamic business environment
- Solid relationship-building and networking capability
- Strategic thinker with execution excellence
- Solution-oriented with strong resilience and agility
- High energy, proactive approach and entrepreneurial mindset

GOOD TO HAVE

Additional Experience

- Experience working with large enterprise brands across multiple industries
- Prior experience in integrated marketing solutions including digital, content or influencer-led activations
- Existing strong industry network and business relationships
- Experience handling large-format events, exhibitions and multi-city activations
- Understanding of revenue forecasting, business analytics and profitability management
- Exposure to CRM tools and sales pipeline management systems

Qualifications

- MBA in Marketing / Business Management or equivalent qualification in a related field
- Additional certifications in Event Management, Brand Management or Sales Leadership would be an advantage
- Proficiency in event management and business productivity tools

What You'll Get

- Opportunity to lead marquee brands and large-scale experiential campaigns
- Strong exposure to strategic business growth and client leadership
- Fast-paced, entrepreneurial and growth-oriented work culture
- Performance-driven career progression opportunities and rewarding compensation
- Opportunity to contribute directly towards organizational revenue and business expansion initiatives

📌 Director Client Services, Key Account Manager, KAM (Bengaluru)
🏢 Resolute Talent Solutions
📍 Bengaluru