– Digital Marketing Specialist – SEO & Paid Ads

Company:

Frontlines EduTech Private Limited

Role:

Digital Marketing Specialist – SEO & Paid Ads

Work Type:

Work From Office

Location:

Somajiguda, Hyderabad

Experience:

5+Years

Timings:

10:00 AM to 7:00 PM

Working Days:

6 Working Days & 1 Week Off

Laptop:

Laptop is mandatory from your end. The company will not provide one.

Job Summary

We are looking for a results-driven Digital Marketing Specialist with hands-on experience in SEO, Meta Ads, and Google Ads

. The ideal candidate will be responsible for improving organic visibility, managing paid advertising campaigns, optimizing website performance, analyzing marketing data, and driving quality traffic and conversions.

Job Responsibilities

- Perform keyword research, competitor analysis, and SEO strategy to improve organic rankings and website traffic.
- Execute On-Page, Off-Page, and Technical SEO activities and optimize website content, landing pages, and overall site performance.
- Set up, launch, monitor, and optimize Meta Ads and Google Ads campaigns based on campaign objectives.
- Prepare ad copies, hooks, creative briefs, audience targeting, and campaign structures for paid advertising.
- Manage and monitor Meta Pixel, Conversions API, audience setup, and tracking .

- Assist in executing Google Search and Performance Max campaigns .





- Monitor campaign and website performance using GA4, Google Search Console, and advertising platform analytics .

- Track keyword rankings, organic traffic, leads, conversions, and paid campaign performance.
- Maintain daily/weekly performance trackers and prepare SEO and paid advertising reports .

- Identify opportunities for campaign and website optimization based on data and performance insights.
- Stay updated with Google and Meta algorithm changes, advertising policies, SEO trends, and digital marketing best practices .

Required Skills

- Solid knowledge of On-Page, Off-Page, and Technical SEO .

- Hands-on experience with Meta Ads Manager and Google Ads .

- Experience with Google Analytics (GA4), Google Search Console, Meta Pixel, and Conversions API .

- Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Ubersuggest, and Google Tag Manager .

- Working knowledge of WordPress and basic HTML/CSS .

- Good understanding of keyword research, audience targeting, campaign optimization, conversion tracking, and performance analysis .

- Proficiency in Google Sheets/MS Excel for tracking and reporting.
- Strong analytical, problem-solving, and communication skills.
- Ability to follow structured workflows, adapt to feedback, and execute tasks accurately.

📌 Digital Marketing Specialist (Hyderabad)
🏢 Frontlines EduTech (FLM)
📍 Hyderabad