Company Description House of Jana Ventures Private Limited is a trusted manufacturer of 100% luxury human hair wigs, extensions, toppers, and hair replacement solutions for customers worldwide. The company focuses on ethically sourced materials, skilled craftsmanship, and rigorous quality checks to deliver products with a natural look, superior comfort, and long-lasting performance.

With a state-of-the-art manufacturing facility and commitment to innovation, House of Jana offers customizable hair solutions tailored to salons, professionals, distributors, and individuals. The team is dedicated to combining premium quality with reliability, helping clients and end users feel confident in the products they choose.

- Job Summary

We are looking for a Performance Marketing & SEO Specialist with hands-on experience in managing paid advertising campaigns across Meta, Google, Amazon, Flipkart, and other relevant platforms. The ideal candidate should be highly data-driven, results-oriented, and capable of managing campaigns to drive traffic, conversions, sales, and overall business growth.
- Key Responsibilities

* Plan, execute, manage, and optimize paid advertising campaigns across Meta Ads, Google Ads, Amazon Ads, Flipkart Ads, and other relevant platforms.
- Manage campaign budgets and optimize performance based on ROAS, ROI, CPA, CTR, CPC, conversion rate, and revenue.
- Develop audience targeting, keyword, bidding, remarketing, and customer acquisition strategies.
- Conduct A/B testing of creatives, ad copies, audiences, products, landing pages, and campaign structures.
- Analyze campaign performance and identify opportunities for optimization, scaling, and improved profitability.
- Manage and optimize Amazon and Flipkart advertising campaigns to improve product visibility, sales, and advertising efficiency.
- Conduct keyword research, competitor analysis,



and market research for both paid and organic growth.
- Develop and implement SEO strategies to improve website rankings, organic traffic, visibility, and conversions.
- Perform on-page SEO, off-page SEO, technical SEO, keyword research, content optimization, and SEO audits.
- Optimize website pages, product listings, meta titles, descriptions, headings, URLs, internal links, and content for search engines.
- Monitor organic performance using Google Search Console, Google Analytics, and relevant SEO tools.
- Work closely with the creative, content, e-commerce, and sales teams to develop campaigns that support business objectives.
- Track and analyze customer acquisition and conversion funnels to identify growth opportunities.
- Prepare regular performance reports, insights, and actionable recommendations for improving marketing ROI.
- Stay updated with advertising platform changes, algorithm updates, SEO trends, and industry best practices.

Requirements

- 2+ years of experience in Performance Marketing, Digital Marketing, SEO, or a similar role.
- Hands-on experience with Meta Ads, Google Ads, Amazon Ads, and Flipkart Ads.
- Strong understanding of paid media, performance marketing, conversion tracking, remarketing, and campaign optimization.
- Good working knowledge of SEO, keyword research, on-page SEO, technical SEO, content optimization, and link building.
- Experience with Google Analytics, Google Search Console, and Google Tag Manager.
- Solid analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Experience in e-commerce marketing and marketplace advertising will be strongly preferred.
- Ability to manage multiple campaigns, budgets, and platforms simultaneously.
- Strong communication, reporting, and problem-solving skills.

- * Relevant certifications in Google Ads, Meta Ads, Amazon Ads, or SEO will be an added advantage.

📌 Digital Marketing Specialist (Kolkata)
🏢 House of Jana Ventures Private
📍 Kolkata