VPA Advisory is looking for a Digital Marketing & Social Media Manager who will be responsible for developing and managing the company's digital presence, social media platforms, online marketing campaigns and lead-generation activities.

The candidate will be expected to take ownership of the complete digital marketing process — from content planning and creation to campaign management, lead generation and performance analysis.

Key Responsibilities

- Manage VPA Advisory's social media platforms, including Instagram, LinkedIn.
- Develop and execute monthly digital marketing and social media strategies.
- Create engaging posts, reels, videos, graphics and educational content.
- Prepare and maintain a social media content calendar.
- Manage Meta Ads and Google Ads campaigns.
- Develop strategies for generating qualified leads through digital channels.
- Monitor and improve social media reach, engagement and audience growth.
- Manage and improve the company's online brand presence.
- Coordinate website and SEO-related marketing activities.
- Research competitors, market trends and new digital marketing opportunities.
- Track marketing performance and prepare regular reports.
- Analyse campaign results and make improvements based on performance.
- Coordinate with the internal team to develop content related to accounting, taxation, compliance, business advisory and financial research.
- Maintain consistent branding and professional communication across all digital platforms.

Requirements
- Previous experience in Digital Marketing,



Social Media Management or a related field.
- Strong knowledge of major social media platforms.
- Knowledge of Meta Ads and Google Ads.
- Basic understanding of SEO, Google Analytics and digital marketing metrics.
- Good content-writing and communication skills.
- Ability to create or manage creative content such as reels, videos and graphics.
- Understanding of current social media trends and algorithms.
- Ability to analyse marketing data and campaign performance.
- Creative thinking with a results-oriented approach.
- Ability to work independently and take responsibility for assigned targets.

Compensation Salary: Negotiable, depending on the candidate's skills, experience and ability.

Performance-based incentives may be offered based on agreed targets and results.

Pay: ₹1,000.00 - ₹7,000.00 per month

Benefits

- Versatile schedule

Application Question(s):
- How many years of experience do you have in Digital Marketing?
- How many years of experience do you have in Social Media Management?
- Which platforms have you managed professionally?
- Do you have hands-on experience running Meta Ads?
- Do you have hands-on experience running Google Ads?
- Have you generated leads through digital marketing campaigns?
- Please provide links to social media accounts, campaigns or content that you have previously managed.
- Are you comfortable working from our Barnala office?
- What is your expected monthly salary?

Location:
- Barnala, Punjab 148101 (Required)

Work Location: In person

📌 Digital Marketing & Social Media Manager (Barnala)
🏢 VPA Advisory
📍 Barnala