Company Description:

Purpleplum is a global fintech infrastructure company powering the next generation of banks, fintechs, and enterprises. The company provides a unified digital banking and embedded finance platform that serves as a customer experience layer and middleware, helping institutions launch and scale financial products rapidly.

About Role:

We are looking for an experienced Digital Marketing Manager to manage and grow our digital marketing activities. The candidate should have strong hands-on experience in performance marketing, SEO, social media, and lead generation.

The candidate will be responsible for driving brand visibility, generating qualified leads, improving online engagement, and contributing to overall business growth through effective digital marketing strategies.

Key Responsibilities:

- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Manage SEO activities including keyword research, on-page optimization, technical SEO coordination, and link-building initiatives .
- Develop and execute social media strategies to increase brand awareness, engagement, and audience growth .
- Plan and manage content marketing initiatives including blogs, landing pages, social media content, email campaigns, and other digital assets .
- Monitor website traffic, lead generation, conversion rates, campaign performance, and other key marketing metrics .
- Use Google Analytics/GA4,



Google Search Console, Google Ads Manager, Meta Business Suite, and other marketing tools to analyze performance .
- Conduct market research and competitor analysis to identify current opportunities and trends.
- Work closely with sales, design, content, and business teams to ensure effective campaign execution.
- Manage digital marketing budgets and optimize campaigns to improve ROI and cost efficiency.
- Create regular performance reports and present actionable insights to management.
- Stay updated with the latest digital marketing trends, platform updates, tools, and best practices.
- Manage and coordinate with external agencies, freelancers, or vendors whenever required.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Candidates with prior experience in the Banking/Financial Services industry will be preferred.
- 4+ years of hands-on experience in digital marketing, preferably in a managerial or lead role.
- Strong experience in Performance Marketing, SEO, SEM, Social Media Marketing, Content Marketing, and Email Marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Good understanding of GA4, Google Search Console, Google Tag Manager, and marketing analytics.
- Strong analytical and data-driven decision-making skills.
- Excellent communication, presentation, and project management skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Experience in managing marketing budgets and measuring campaign

📌 Digital Marketing Manager (Hyderabad)
🏢 Purpleplum
📍 Hyderabad