Performance Marketing About Us
CorporatEdge (CE Serviced Offices Private Limited) is a leading provider of serviced office solutions, offering flexible workspaces, meeting rooms, and business services to enterprises of all sizes. We focus on providing our clients with modern, fully equipped office spaces that foster productivity and innovation.
As we continue to expand, we are seeking a proactive and organized individual to join our Marketing Department.
Job Overview
Title: Digital Marketing Manager
Experience: 5–6 years of hands-on performance marketing and paid media experience
Job Location: Gurgaon (Full-time, On-site)
Role Description
As the Digital Marketing Manager, you will play a key role in driving digital acquisition, generating qualified leads, increasing conversions, and maximizing marketing ROI.
This is an execution-focused role where you will manage paid media campaigns and budgets across multiple channels, continuously optimize the customer acquisition funnel, and use data to improve campaign performance and lead quality.
You will work closely with the creative, sales, and marketing teams to develop high-performing campaigns and translate business objectives into measurable digital growth.
Key Responsibilities 1. Performance Marketing & Paid Ads
- Campaign Management: Lead the day-to-day execution, optimization, and scaling of Paid Search, Paid Social, Programmatic, and Retargeting campaigns.
- Funnel Optimization: Continuously optimize campaigns, landing pages, audiences, and conversion journeys to improve CPL, conversion rates, and lead quality.
- Budget Management: Manage and allocate paid media budgets across channels while optimizing for acquisition, qualified leads, and ROI.
- Audience Strategy: Develop and refine audience segments, targeting strategies, remarketing audiences, and lookalike audiences.
- Creative Performance:
Develop performance-led briefs for ad creatives and landing pages, analyze creative performance, and provide actionable feedback to the creative team.
- A/B Testing: Plan and execute experiments across campaigns, creatives, audiences, ad formats, and landing pages.
- Lead Generation: Work closely with the sales team to understand lead quality and optimize campaigns toward qualified pipeline rather than volume alone.
- Email Marketing: Execute and oversee marketing emailers and lead-nurturing campaigns.
2. Analytics & Performance Reporting
- Tracking & Attribution: Ensure accurate campaign tracking, conversion tracking, and attribution across digital advertising platforms.
- Performance Analysis: Monitor campaign metrics including CPL, CAC, CTR, conversion rates, ROAS, lead quality, and pipeline contribution.
- MIS Reporting: Prepare regular performance reports highlighting key trends, insights, challenges, and optimization opportunities.
- Optimization: Translate campaign data into clear, actionable recommendations and implement changes to improve performance.
- Dashboarding: Build and maintain performance dashboards to provide visibility into campaign and channel performance.
3. Cross-Functional Collaboration
- Work closely with the Sales, Marketing, and Creative teams to align campaigns with business and revenue objectives.
- Collaborate with the creative team to develop data-backed campaigns, ad concepts, and landing-page requirements.
- Work with the sales team to understand lead quality, conversion patterns,
and opportunities for improving the acquisition funnel.
- Stay updated on changes across advertising platforms, digital marketing trends, audience behaviour, and emerging performance marketing opportunities.
Why CorporatEdge?
- Direct Business Impact: Join a premium workspace brand where marketing directly contributes to business growth and lead generation.
- True Ownership: Own and scale high-impact performance campaigns with real budgets and measurable business outcomes.
- Data-Driven Culture: Work in an environment that values experimentation, analytical thinking, and data-backed decision-making.
- Growth Opportunity: Take ownership of performance marketing as CorporatEdge continues to expand across markets.
Skills & Qualifications
- Education: Minimum Bachelor’s degree in Marketing, Business, or a related field.
- Experience: 5–6 years of hands-on experience in performance marketing, paid media, and digital acquisition.
- Platform Expertise: Strong execution knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager , and other relevant paid media platforms.
- Analytics: Strong understanding of GA4, Google Tag Manager, conversion tracking, attribution, and performance analytics .
- Performance Metrics: Strong understanding of CPL, CAC, CTR, CPC, conversion rates, ROAS, lead quality, and funnel performance.
- Data Fluency: Ability to analyze campaign data, identify trends, and translate insights into transparent optimization strategies.
- Creative Understanding: Ability to evaluate creative performance and work effectively with designers and content teams to improve ad effectiveness.
- Mindset: Entrepreneurial, proactive, revenue-oriented, analytical, and highly execution-focused.
Interested? If this opportunity interests you, we invite you to share your candidature and resume with
[email protected].
📌 Digital Marketing Manager (Delhi)
🏢 CorporatEdge Offitels
📍 Delhi