Digital Marketing Lead

Company: Lamppost Digital

Location: Tiruchirappalli (Work from Office)

Employment Type: Full-time

Experience: 2–5 years in digital marketing, including team coordination or project ownership

About the Role

Lamppost Digital is looking for a responsible and hands-on Digital Marketing Lead who can guide the marketing team and take complete ownership of client deliverables.

This role requires someone who can convert strategies into clear execution plans, assign and follow up on tasks, review the quality of work, manage timelines, and ensure that deliverables are completed correctly and on time.

The right candidate should be comfortable both leading the team and getting involved directly whenever required.

Key Responsibilities

- Take ownership of digital marketing projects from planning to final delivery.
- Prepare monthly marketing plans and execution schedules for clients.
- Break down strategies into clear tasks, priorities, responsibilities, and deadlines.
- Coordinate the marketing team’s daily activities and track progress.
- Review all deliverables before they are submitted to clients or published.
- Ensure content, creatives, campaigns, reports, and other activities meet quality standards.
- Identify delays, execution gaps, and dependencies early and take corrective action.
- Coordinate with content writers, designers, video editors, web developers, SEO executives, and advertising specialists.
- Manage digital marketing activities across social media, SEO, content marketing, paid advertising, email marketing, and marketing automation.
- Monitor campaign performance using relevant analytics and reporting tools.
- Prepare meaningful performance reports with observations and recommendations.
- Maintain proper project documentation, trackers, approvals, and client inputs.
- Communicate professionally with clients regarding requirements, progress, approvals, and deliverables.
- Support the team with guidance,



feedback, problem-solving, and skill development.
- Improve internal processes and ensure that the team follows established SOPs.
- Explore and use AI and automation tools responsibly to improve productivity and delivery quality.

Required Skills

- Strong understanding of digital marketing strategy and execution.
- Practical knowledge of social media marketing, SEO, content marketing, and paid advertising.
- Ability to plan, delegate, follow up, review, and complete work within deadlines.
- Strong attention to detail and quality.
- Good analytical and problem-solving abilities.
- Explicit written and verbal communication skills.
- Ability to manage multiple clients and projects simultaneously.
- Working knowledge of Meta Ads, Google Ads, Google Analytics, Search Console, and reporting tools.
- Familiarity with project management and productivity tools such as Asana, Clockify, or similar platforms.
- Interest in AI tools, marketing automation, CRM, and evolving digital practices.
- Ability to take responsibility and make practical decisions without waiting for continuous supervision.

Preferred Qualifications

- Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
- 2–5 years of practical digital marketing experience.
- Previous experience coordinating a marketing team or managing client projects.
- Agency experience will be an advantage.
- Relevant certifications in Google Ads, Meta Ads, Analytics, SEO, or digital marketing are preferred.





What We Are Looking For We are looking for someone who:

- Takes ownership instead of only completing assigned tasks.
- Can balance strategy, execution, people management, and delivery.
- Maintains high standards without losing sight of deadlines.
- Gives clear direction and constructive feedback to team members.
- Is organised, dependable, proactive, and solution-oriented.
- Understands that AI can support good work but cannot replace thinking, verification, and refinement.
- Is willing to learn, adapt, and grow along with the company.

Key Performance Expectations Success in this role will be measured through:

- Timely completion of client deliverables.
- Quality and accuracy of the team’s work.
- Proper planning and utilisation of team resources.
- Reduction in delays, missed tasks, and avoidable rework.
- Improvement in campaign performance and reporting quality.
- Client satisfaction and professional communication.
- Consistent adherence to processes and documentation standards.

Why Join Lamppost Digital?

- Opportunity to lead and shape a growing digital marketing team.
- Exposure to diverse businesses, industries, and marketing challenges.
- Hands-on experience with marketing technology, automation, and AI tools.
- A collaborative environment where ideas, ownership, and continuous learning are valued.
- Opportunity to grow into a larger leadership and operations role based on performance.

How to Apply Interested candidates can send their updated resume along with a short cover letter explaining:

- Their experience in managing digital marketing projects.
- The size and type of team they have coordinated.
- One campaign or project for which they took complete delivery ownership.

Job Type: Full-time, Work from Office

Work Location: Tiruchirappalli

Pay: ₹20,000.00 per month

Benefits

- Life insurance
- Provident Fund

Work Location: In person

📌 Digital Marketing Lead (Tiruchirappalli)
🏢 Lamppost Digital
📍 Tiruchirappalli