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RoleExecutive - Digital MarketingReporting to

Job SummaryIndian Academy Group of Institutions has embarked on its Vision 2030 envisaging growth and excellence. We are seeking an enthusiastic digital marketing executive with relevant qualifications and digital marketing experience of 2-3 years who will be responsible for “managing the institution websites (IAPUC, IADC, IACN, IASMS &

• IAGI) with active updates, designing campaigns (digital and offline), Online relationship management, Google analytics &

• SEO management and managing social media platforms.Roles &

• Responsibilities

1. Perform research on current benchmark trends and audience preferences
2. Design a marketing calendar with initiatives planned for the year
3. Monitor SEO and web traffic metrics
4. Develop and monitor online advertisement campaigns
5. Plan and manage the social media platforms for the institutions
6. Manage online campaigns for institutions, admissions and placements
7. Prepare accurate reports on overall performance of marketing campaigns in google ads, Facebook ads &

• Meritto (NPF) lead generation, score.

8. Coordinate with advertising and media agencies to improved marketing results
9. Identify the latest marketing tools used’ in digital marketing industry
10. Evaluate important metrics that affect website traffic, service quotas and target audience.
11. Oversee and manage all contest, giveaways, and other digital projects
12. Website optimization by using A/B testing or Multivariate testing
13. Communicate with followers,



respond to queries promptly and monitor customer reviews on google, fakebook &

• Instagram.

14. Re-Design and updating the Indian Academy website, drive SEO, SMM, SEM, SMS, Email marketing & manage digital aggregators tie-ups like Shiksha, Career 360, College dunia, Jagran Josh etc.
15. Map digital analytics to understand consumer behaviour using Google analytics tools
16. Utilize the solid analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoint
17. Use Social Media Analytics tools to build social visibility & track engagement
18. Collaborate with internal teams to create digital assets and optimize the user experience to maximize conversions.
19. Traffic monitoring on YouTube channel analytics, subscribers and watch time.

Qualification and Skills

1. Minimum Qualification Bachelor’s degree in any field with Digital Marketing Certification or PGDM - DM
2. In-depth knowledge of various social media platforms, best practices, and website analytics
3. Good understanding of WordPress & HTML

Duties:

We are seeking an enthusiastic digital marketing executive with relevant qualifications and digital marketing experience of 2-3 years who will be responsible for “managing the institution websites (IAPUC, IADC, IACN, IASMS & IAGI) with active updates, designing campaigns (digital and offline), Online relationship management, Google analytics & SEO management and managing social media platforms.

📌 Digital Marketing Executive (Bengaluru)
🏢 uKnowva
📍 Bengaluru