- Campaign Management: Run digital marketing campaigns across social media, email, and search engines.
- Search Engine Optimization (SEO): Improve website ranking and visibility using keyword research and on-page optimization.
- Paid Advertising (PPC): Launch and optimize paid ads on platforms like Google Ads and Meta.
- Content Creation: Update website content, write blogs, and create engaging newsletters.
- Data Analytics: Measure campaign performance and user behavior us
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors