Digital Marketing Executive – Electric Bicycle (E-Bike)

Company: Ebykeshop / EX Automotive Tech

Location: Whitefield Bangalore

Job Type: Full-time

About the Company

Ebykeshop / EX Automotive Tech is a fast-growing multi-brand electric bicycle (e-bike) company offering a wide range of premium, mid-segment, and entry-level e-bikes. We are committed to making sustainable mobility accessible through innovative products, exceptional customer service, and seamless buying experiences.

Role Overview

We are looking for a dynamic and result-oriented Marketing Lead to drive brand awareness, customer acquisition, and business growth. The ideal candidate will develop and execute both digital and offline marketing strategies, generate high-quality leads, and work closely with the Sales and Operations teams to maximize conversions and customer satisfaction.

Key Responsibilities

- Develop and execute integrated digital and offline marketing campaigns.
- Manage paid advertising campaigns (Google Ads, Meta Ads) to generate qualified leads.
- Plan and implement SEO, content marketing, email marketing, and social media strategies.
- Conduct market research and competitor analysis to identify growth opportunities.
- Build and optimize lead generation and lead qualification processes.
- Monitor campaign performance, ROI, CAC, ROAS, and prepare regular marketing reports.
- Coordinate with the Sales and Operations teams to ensure smooth execution of campaigns and customer engagement.




- Manage external agencies, vendors, and marketing budgets effectively.
- Execute offline promotional activities, including apartment campaigns, corporate events, malls, exhibitions, and test-ride events.
- Drive customer retention through loyalty programs, newsletters, and post-purchase engagement initiatives.

Key Performance Indicators (KPIs)
- Marketing Qualified Leads (MQLs)
- MQL-to-SQL Conversion Rate

- Cost per Acquisition (CAC)
- Return on Ad Spend (ROAS)
- Website Traffic and Lead Conversion
- Campaign ROI and Budget Efficiency

Required Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 2–5 years of experience in marketing, preferably in performance marketing or demand generation.
- Hands-on experience with Google Ads, Meta Ads, SEO, social media marketing, and analytics tools.
- Strong analytical, communication, and content creation skills.
- Experience in offline marketing and event management is an added advantage.
- Knowledge of the Electric Vehicle (EV) or E-Bike industry is preferred.

What We Offer
- Competitive salary with attractive performance incentives.
- Opportunity to lead marketing initiatives in a rapidly growing EV company.
- Collaborative work environment with cross-functional teams.
- Growth opportunities and professional development in the green mobility sector.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing Executive (Whitefield)
🏢 Ex automotive Tech
📍 Whitefield