KEY RESPONSIBILITIES

Digital Marketing Strategy

Develop and execute comprehensive digital marketing strategies aligned with business objectives.

Identify target audiences, create engaging content, and optimize digital campaigns for maximum impact.

Work together with the marketing team to guide the brands’ growth in the online space as per the respective TG & positioning.

Be the primary point of contact and work with agencies to create social media/digital strategy, media plans, and a robust and rich content calendar for the brand.

Translate marketing objectives into inspiring briefs for agency partners.

Build digital amplifications for brand campaigns across relevant channels.

Manage the end-to-end planning of digital campaigns, starting from briefs to final campaign assets creation, deployment, optimization and reporting.

Manage internal and external stakeholders and align them towards a shared objective.

Manage budgets for effective spending.

Social Media Management

Manage and oversee all aspects of the company's social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and other emerging platforms.

Create and curate engaging content, including visuals, videos, and written materials, to foster brand visibility and audience engagement.

Monitor and respond to customer inquiries, comments, and reviews on social media platforms.

Footwear Integration

Collaborate with product development teams to integrate footwear-specific marketing strategies into overall digital campaigns.





Ensure that digital and social media initiatives align with the latest trends and preferences in the footwear industry.

Market Research and Analysis

Stay informed about industry trends, competitor activities, and consumer behavior to identify opportunities and potential areas for improvement.

Utilize analytics tools to measure and analyze the performance of digital and social media campaigns, making data-driven decisions to optimize results.

Cross-functional Collaboration:

Collaborate with cross-functional teams, including Sales, Product Development, and Retail, to align digital marketing strategies with overall business objectives.

Innovation and Learning

Stay up-to-date with advancements in digital marketing, social media, and technology to ensure Metro Brands remains at the forefront of industry best practices.

Must Have Skills

- 7+ years of experience as a digital and social manager.
- A deep understanding of digital, social media channels and tools.
- The ability to make decisions using complex data, but also being able to rely on instinct before saying yes to an idea.
- The willingness to collaborate with a very diverse group of people, both internally and externally, to create an ideas-first culture.
- The ability to think of innovative ideas with deadlines always looming around the corner.
- Robust grasp on influencer marketing and the ability to drive creative ideas beyond social media channels.
- Operations champion with prior experience in handling multiple large-scale projects.
- Understanding of full funnel marketing.

📌 Digital Manager - Mochi (Mumbai)
🏢 Metro Brands
📍 Mumbai