Purpose of the Role

This position will be responsible for driving sales volume of new & used vehicles, conversion of mid-to-big deals and enhancing customer engagement in the assigned territory. It is also responsible for increased market share and increased customer satisfaction keeping in mind the company policies and code of conduct.

Job Responsibility

1. Sales Planning:

Drive sales volume of new & used vehicles

Drive monthly and annual targets to be achieved in terms retail sales and customer satisfaction levels as per Sales & Marketing plan.

Identify territories with market potential and ensure the outlet presence

Enhance customer engagement in the assigned territory in order to drive sales & market share

Coordinate with various partners and internal teams to drive customer engagement & sales in CV business.

Drive manpower, infrastructure and processes at dealerships as per company norms

Conduct trainings for dealer sales team on pre-sales & sales processes, current product features / modifications etc.

Capture market intelligence through multiple sources, understand customer views about product & services and any other specific requirement.

2. Review and Execution:

Conduct sales review meeting on a monthly basis with dealers sales representatives and sales team to monitor performance and to set future action plan

Analyze dealer wise and outlet wise performance to monitor sales and deploy action plan to different territories based on performance and potential

Provide guidance to respective team to plan monthly target setting, market activations activities

Provide product wise indent to RSMs as per the agreed schedule

Review and monitor share market intelligence report for the region with the regional heads

Review and monitor dealers inventory and ensure that it stays at optimum level through proper forecasting

Review and implement Dealer Profitability Model/Dealer Health Index Model based on guidelines received from regional office

Review and Support existing key accounts and gather feedback on a monthly basis

Provide inputs on existing product improvements/ development of recent products and variants to create differentiation in the market

3. Financial Management:





Monitor and control channel finance within the desired limits

Review actions to reduce the dealer outstanding in the region

Coordinate with Regional Head RCFI to ensure availability of financing options to dealers and customers & provide inputs on the same on regular basis

4. People Management:

Establish strategy and best practices for people to ensure their aspirations are met with the overall business objectives.

Set department objectives and monitor ongoing progress and performance

Ensure strong communication between teams under leadership to facilitate exchange of information and in order to implement change and improvements

Responsible for developing the appropriate organisational structure, resource plans and culture to support the business objectives and customer deliverables

Stakeholder Profiles & Nature of Interactions

Internal:

State Head

Update and seek support to drive sales and market share

Drive Manpower, infrastructure and processes at dealerships

Regional Sales Coordinator - Tata OK

Drive Tata OK penetration and sales in assigned territory

Regional Head SNM

Drive Manpower, infrastructure and processes at dealerships

Regional Head RCFI

Ensure finance availability to dealers and customers

Territory Sales Manager (Product)

Provide guidance in monthly planning activities

Provide training and coaching to TSMs

RSM (Product)

Update and seek support to drive sales and market share

Provide product wise indent as per agreed schedule

Provide product feedback and market intelligence on regular basis

Desired Candidate Profile

- Education-B.E./B.Tech (Preferable MBA in Sales & Marketing)
- Relevant Experience: 7-10 years of experience in Automobile industry with Sales, resource management and customer knowledge
- MBA in Marketing/B Tech.

Skills & Competencies

- Excellent Selling Skills
- Networking Skills
- Negotiation and Influencing Skills
- Result focused




- People Management

Tata Motors is an Equal Opportunity Employer, committed to a fair and transparent hiring process. All recruitment decisions are based strictly on Merit, Role alignment, and Business requirements. It does not solicit or accept any form of payment or gratuity from candidates at any stage of the recruitment process. Any such request received should be considered fraudulent and reported immediately.

About Tata Motors:

Part of the USD 180 billion Tata group, Tata Motors Limited (BSE: 500570; NSE: TATAMOTORS), a USD 52 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks, and buses, offering an extensive range of integrated, smart, and e-mobility solutions. With ‘Connecting Aspirations’ at the core of its brand promise, Tata Motors is India’s market leader in commercial vehicles and ranks among the top three in the passenger vehicles market.

Tata Motors strives to bring new products that captivate the imagination of GenNext customers, fuelled by state-of-the-art design and R&D; centres located in India, the UK, the US, Italy, and South Korea. By focusing on engineering and tech- enabled automotive solutions catering to the future of mobility, the company’s innovation efforts are focused on developing pioneering technologies that are both sustainable and suited to the evolving market and customer aspirations. The company is pioneering India's Electric Vehicle (EV) transition and driving the shift towards sustainable mobility solutions by developing a tailored product strategy, leveraging the synergy between Group companies and playing an active role in liaising with the Government of India in developing the policy framework.

With operations in India, UK, South Korea, Thailand and Indonesia, Tata Motors markets its vehicles in Africa, the Middle East, Latin America, Southeast Asia, and the SAARC countries. As of March 31, 2025, Tata Motors’ operations include 93 consolidated subsidiaries, two joint operations, four joint ventures, and numerous equity-accounted associates, including their subsidiaries, over which the company exercises significant influence.

📌 Deputy General Manager-HCV Sales (Andhra Pradesh & Telangana)-Trucks and Passenger Zones-TMCV (Vijayawada)
🏢 TataMotors
📍 Vijayawada