Document 4. Job Duties & Responsibilities: Accountability Cluster Major Activities / Tasks

- Market mapping to understand the market landscape, upcoming opportunities both passive and active.

Keeping an eye on competition and having market intelligence

▪ To do market trend analysis by doing market mapping, industry scanning, competitor profiling etc. & it’s documentation

▪ To do structured analysis of target market & client research

▪ Proactively create a pool of potential clients & managing conversations to convert them for maintaining a solid pipeline and win rate

▪ Represent the organization at various industry events & other forums, and thereby creating awareness about the concept, brand & solutions

▪ Partnering with external industry experts to know the best practices and share the same with the respective stakeholders

▪ Having hawk eye on competition and actionable market intelligence insights.

- Responsible for generating Sales Leads and managing the pipeline

▪ Doing cold calls, physical site visits, networking in relevant partnership groups to generate leads and create awareness of our business offerings and solutions

▪ Responsible for generating and qualifying leads across various industry verticals

▪ Having robust documentation for the leads generated and prioritizing them for targeted discussions

▪ Being in regular touch with all the key stakeholders & decision makers at client site and creating the rapport with them





▪ Having an annual plan for growing business with multiple clients across industries

- Provide customized solutions to the clients and being voice of customer to internal teams for improvement of the business solutions

▪ Understand BROAD products like Vapor Absorption Machines, Power Efficient Chillers, BROAD Pump sets and advising the client with suitable product or a mix of the products

▪ Understand the client’s existing & upcoming utilities infrastructure basis which provide solutions

▪ Collect field data related to energy usage & do clients’ energy audits (via analysis of data or physical visits, as required)

▪ Analyze their data for understanding their need in terms of energy saving measures required ▪ Create energy audit report (in collaboration with the Energy Audit team) and share recommendations to create a comprehensive project proposal to get new customers ▪ Setting realistic expectations with the client and create solutions which we can deliver basis what we are committing to them

- Creating financial modelling and responsible for the Project Management till signing up of the client and onboarding them

▪ Creating the simulations and financial models to create the most value add solution

▪ Doing cost & benefit analysis to check feasibility to run a project with each client

▪ Track costs & savings throughout each project. Take corrective actions in case of things getting off-track

▪ Ensuring completion of all the paperwork, documentation and signing of the contract with the clients

📌 Customer Manager (Delhi)
🏢 BROAD Group
📍 Delhi