CRM Specialist | Meta Ads & Google Ads

Location: Kochi, Kerala

Employment Type: Full-time

Experience: 1 to 3 years

Industry: Education / Overseas Education & Migration Services

About the Role

We are looking for a CRM Specialist with knowledge of Meta Ads and Google Ads to manage and improve our customer lead management, follow-ups, digital marketing campaigns, and conversion processes.

The ideal candidate should be comfortable working with CRM systems, managing leads from different marketing channels, coordinating with the counselling and admissions team, and analysing campaign performance to improve lead quality and conversions.

Key Responsibilities

CRM & Lead Management

- Manage and maintain leads in the CRM system.
- Track leads from Meta Ads, Google Ads, website, WhatsApp, social media, and other sources.
- Ensure timely assignment and follow-up of leads by the counselling team.
- Maintain accurate lead status, follow-up details, and conversion records.
- Identify inactive, missed, and uncontacted leads and coordinate follow-ups.
- Prepare regular reports on leads, conversions, and counsellor performance.
- Develop and maintain lead nurturing and follow-up processes.

Meta Ads & Google Ads

- Assist in creating, managing, and monitoring Meta Ads and Google Ads campaigns.
- Understand campaign objectives, targeting, budgets, CPL, CTR, CPC, conversion rates, and lead quality.
- Monitor campaign performance and identify opportunities for optimisation.
- Coordinate with the content/design team for ad creatives and campaign requirements.
- Track leads generated from different campaigns and assess their quality.
- Assist in A/B testing of audiences, creatives, ad copies, and landing pages.

Analytics & Reporting

- Monitor marketing funnel performance from lead generation to admission.
- Analyse campaign and CRM data to identify trends and improvement areas.
- Prepare weekly and monthly reports covering leads, CPL, conversions,



and campaign performance.
- Maintain accurate source-wise and campaign-wise lead tracking.

Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1 to 3 years of experience in CRM, digital marketing, lead management, or a similar role.
- Working knowledge of Meta Ads Manager and Google Ads.
- Familiarity with CRM platforms and lead management systems.
- Good understanding of digital marketing metrics such as CPL, CPC, CTR, conversion rate, and ROAS.
- Strong Excel/Google Sheets skills.
- Valuable communication and coordination skills.
- Ability to analyse data and prepare reports.
- Strong follow-up and organisational skills.
- Ability to work with sales, counselling, marketing, and management teams.

Preferred Skills
- Experience in education, overseas education, migration, healthcare, or training industries.
- Experience managing leads for high-value courses or services.
- Knowledge of Meta Pixel, Google Analytics, Google Tag Manager, and conversion tracking.
- Experience with WhatsApp-based lead follow-up or automation.
- Basic understanding of landing pages and lead-generation funnels.

Key Performance Indicators
- Lead response and follow-up efficiency
- Lead-to-counselling conversion
- Counselling-to-admission conversion
- Lead quality
- Cost per lead and campaign performance
- CRM data accuracy
- Follow-up completion rate
- Overall marketing funnel performance

What We Offer
- Opportunity to work in a growing international education and migration company.
- Exposure to CRM, digital marketing, Meta Ads, Google Ads, and lead-generation strategies.
- Career growth opportunities.
- Collaborative and performance-oriented work environment.

How to Apply: Interested candidates can apply through Indeed with their updated CV. Candidates with hands-on experience in CRM and digital advertising will be preferred.

Pay: ₹310,006.12 - ₹720,000.00 per year

Work Location: In person

📌 CRM Specialist (Kochi)
🏢 Zeal Academy
📍 Kochi