About the Role

We are looking for a creative and performance-focused SEO Copywriter who can develop engaging copy for social media posts, Meta Ads and other digital advertising campaigns.

The ideal candidate should understand how to create compelling messaging that captures attention, generates engagement and drives leads and conversions.

Key Responsibilities

- Write engaging copy for social media posts, Meta Ads and performance marketing campaigns.
- Create catchy ad headlines, hooks, primary text, captions and CTAs.
- Develop conversion-focused copy for lead-generation campaigns.
- Create multiple copy variations for A/B testing.
- Develop creative concepts and messaging based on audience pain points, offers and USPs.
- Write content for different industries, audiences and campaign objectives.
- Collaborate with graphic designers and performance marketing teams to develop complete ad creatives.
- Understand campaign objectives and create copy aligned with performance goals.
- Analyse creative performance and improve messaging based on CTR, CPL,



engagement and conversions.
- Research competitors, industry trends and customer behaviour.
- Ensure content is grammatically correct, engaging, brand-aligned and persuasive.

Required Skills

- Performance Marketing Copywriting
- Meta Ads Copywriting
- Social Media Copywriting
- Ad Headlines & Hooks
- CTA Writing
- Conversion-Focused Copy
- Creative Concept Development
- A/B Testing
- Solid English Communication
- Research & Competitor Analysis

Preferred Experience

- 1–3 years of experience in copywriting, advertising, digital marketing or performance marketing.
- Experience writing copy for Meta Ads and lead-generation campaigns.
- Understanding of digital advertising and conversion-focused messaging.
- Experience working with a digital marketing agency is preferred.
- Candidates with a portfolio of ad copies, social media posts and campaign creatives will be preferred.

📌 Copywriter (Kolkata)
🏢 Brands2be
📍 Kolkata