NIMS University is looking for an SEO & AI Search Content Writer who understands how content is discovered through traditional search engines as well as emerging AI-powered search platforms.

The candidate will be responsible for creating practical, authoritative and search-optimised content for healthcare and education websites, with a strong understanding of SEO, AEO and GEO.

Key Responsibilities

- Create SEO-focused content for university, hospital and healthcare websites.
- Develop blogs, landing pages, service pages, FAQs and informational content.
- Optimise content for SEO, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation).
- Conduct keyword research and identify search intent and content opportunities.
- Create content structured to improve visibility in search results and AI-generated answers.
- Develop FAQ, topical and entity-focused content.
- Research healthcare and education topics using credible and reliable sources.
- Ensure content is accurate, authoritative, user-focused and aligned with E-E-A-T principles.
- Optimise existing website content based on search performance.




- Work closely with SEO specialists, designers, developers and marketing teams.
- Monitor content performance and identify opportunities for improvement.
- Stay updated with changes in search algorithms and AI search trends.

Requirements
- 3–5 years of experience in SEO content writing.
- Strong understanding of keyword research, search intent and on-page SEO.
- Practical knowledge of AEO, GEO and AI search/content optimisation.
- Excellent English writing, editing and proofreading skills.
- Experience creating content for healthcare, medical, education or institutional websites is an advantage.
- Understanding of Google Search, Featured Snippets and People Also Ask.
- Familiarity with Google Search Console, Ahrefs, SEMrush or similar tools is preferred.
- Strong research and analytical skills.
- Education industry experience will be preferred.
- To Apply: Send your CV and relevant writing samples to [email protected]

📌 Content Writer (Jaipur)
🏢 NIMS UNIVERSITY
📍 Jaipur