Content Strategist– B2B & Digital Content

Innovun Global is looking for a creative, curious, and client-focused Content Strategist with 1–3 years of experience.

You’ll create content across LinkedIn, social media, blogs, newsletters, websites, email campaigns, case studies, and technical platforms and business topics. You’ll also collaborate directly with clients and internal creative and marketing teams to transform business requirements into clear, engaging communication.

Role Details

Experience: 1- 3 Years

Location: India (Remote)

Employment Type: Full-time

Education: Bachelor's/Master’s degree in English, Journalism, Mass Communication, Marketing, or a related field (or equivalent practical experience).

About the Role

We are looking for a creative, curious, and client-focused Content Strategist who enjoys writing, researching, understanding different businesses, and coming up with fresh content ideas.

You will work across different formats — from LinkedIn and social media content to blogs, website content, emailers, case studies, technical content, and marketing campaigns.

You will also get the opportunity to work with different clients across multiple industry verticals, understand their businesses and audiences, and translate complex requirements into clear and engaging content.

The role involves regular coordination with clients and internal teams, understanding and interpreting requirements, presenting ideas, and working closely with creative and marketing teams.

A logical and focused approach, along with a good eye for design and visual communication, will be important in this role.

Key Responsibilities

1. Write clear, engaging and original content for LinkedIn, social media, blogs, newsletters, websites, emailers, case studies, technical content and marketing campaigns.
2. Understand client requirements, briefs and business objectives and interpret them into relevant content and communication.
3. Research client businesses, industries, competitors, target audiences, and relevant trends to develop meaningful content.
4. Adapt content, tone,



and messaging based on different clients, industries, brands, and target audiences.
5. Develop creative content ideas, hooks, post concepts, campaign ideas, and communication approaches.
6. Coordinate with clients and internal teams to gather inputs, clarify requirements, and ensure timely delivery.
7. Participate in client discussions and present content ideas, concepts, and recommendations when required.
8. Create and manage content calendars for assigned accounts and projects.
9. Optimise content for SEO where applicable, including keywords, meta descriptions, readability, and content structure.
10. Develop content around technical and business topics and simplify complex information without losing its meaning.
11. Work closely with designers to translate content ideas into creatives, carousels, infographics, and other visual formats.
12. Apply basic design principles such as layout, typography, colours, spacing, and visual hierarchy while developing content concepts.
13. Proofread and edit content to ensure accuracy, consistency, grammatical correctness, and alignment with brand tone.
14. Stay updated with social media trends, content formats, Intelligent platforms, and digital marketing developments.
15. Manage multiple content requirements, projects, and timelines while maintaining quality and attention to detail.

Required Skills & Qualifications

1. 1–3 years of experience in content writing, content marketing, social media or a related role.
2. Strong written and verbal communication skills, with good interpretation and comprehension abilities.
3. Excellent command of English and a natural writing style.
4. Strong research, storytelling, and content development skills.
5.



Good creative thinking and the ability to come up with fresh and relevant content ideas.
6. Basic understanding of SEO, AEO, GEO, and major social media platforms.
7. Good attention to detail and the ability to stay focused and organised while managing multiple requirements.
8. Comfortable interacting with clients and communicating ideas clearly.
9. Ability to manage multiple content requirements and timelines effectively.
10. Willingness to learn, experiment, and take ownership of assigned work.
11. Basic knowledge of Canva/Figma is an added advantage.

Good to Have

1. Experience writing for LinkedIn or other B2B social platforms.
2. Experience working with technical, IT, SaaS or B2B content.
3. Experience in client-facing roles or working directly with clients.
4. Experience presenting content ideas, campaign concepts or recommendations.
5. Experience working across multiple clients or industry verticals.
6. Familiarity with project planning tools and content management tools.
7. Basic understanding of creative/design tools such as Canva or Figma.

What We Offer

1. A collaborative, fast-paced environment where you get to work on different clients, industries and types of content.
2. Exposure to end-to-end content strategy, not just content execution.
3. Chance to work on both business and technical content and develop the ability to simplify complex topics.
4. Direct mentorship and feedback from clients, Innovun management, senior content/marketing leads.
5. Opportunity to develop your client communication, presentation and strategic thinking skills.
6. Continuous learning and exposure to digital marketing, SEO, AEO and GEO.
7. A role where your ideas and creative thinking are encouraged and valued.

To Apply:

Share your CV along with your portfolio or writing samples at [email protected].

Your samples may include LinkedIn posts, blogs, website content, social media campaigns, case studies, college projects, personal blogs, or any other work that demonstrates your creativity, writing ability, and communication skills.

📌 Content Strategist –B & Digital Content (India)
🏢 Innovun Global
📍 India