Role

We're looking for a Product Marketer to own how Zonka Feedback shows up in the market - the positioning, the story, and the content that carries it. You'll own the entire product content stack from help docs, release notes, and blogs to website content, product videos, walkthroughs, and the messaging that ties it all together

You'll learn the product inside out, sharpen what makes us different, and turn every release into content that drives adoption and pipeline, working across Product, Sales, and Marketing

What you'll do

- Develop deep, working knowledge of the product features, workflows, integrations, and use cases and own the product content engine for Zonka Feedback.
- Build the messaging hierarchy from category narrative down to feature-level value props, keeping it sharp, differentiated, and true to the product.
- Write and keep the help docs and knowledge base up to date clear, easy guides that help users get value fast.
- Own release notes end to end translate every new feature, enhancement, and fix into clear, value-focused notes that customers read and act on, distributed across in-app, email, and social channels.
- Own go-to-market for new features and releases end to end: narrative, assets, enablement, and the launch plan that gets adoption, not just announcements.
- Write product-focused content: feature deep-dives, integration guides, use-case articles, comparisons, how-tos, and step-by-step walkthroughs.
- Repurpose long-form content into distribution-ready formats for social media.
- Partner with content, SEO/AEO,



and demand-gen efforts to make sure the top-of-funnel and product story are aligned comparison pages, launch content, customer stories, and thought leadership.
- Create visual assets - blog banners, social creatives, infographics, product diagrams - in Canva/Figma, and maintain a product screenshot and asset library for sales and marketing.
- Script, record, edit, and publish product walkthrough videos, feature explainers, and demo content - owning the full production process from storyboard to published video.
- Build a repeatable pipeline so every meaningful release turns into help docs + release notes + blog + video + social assets + enablement, reliably.
- Stay close to customers, adoption signals, and feed that insight back into Product and Marketing.

What we're looking for

- 3+ years in product marketing, ideally in B2B SaaS/ CX, feedback, or survey experience is a plus.
- Proven, hands-on experience writing help docs, knowledge base articles, and release notes for a B2B SaaS product
- Demonstrated experience scripting, recording, and producing product videos, walkthroughs, and feature explainers
- Clear, structured writing with a focus on product value and buyer relevance
- Strong instinct for positioning and differentiation; you can articulate why us without falling back on feature lists.
- Team-oriented operator who can work across Product, Sales, and Marketing and drive alignment
- Familiarity with GEO/AEO and how AI answer engines are changing how buyers discover software.

📌 Content and Product Marketer (Gurugram)
🏢 Zonka Technologies
📍 Gurugram