Position: Cluster Manager – MBO

Location: Ludhiana, Punjab

Function: Retail Operations

Brand: BIBA Fashion Limited

Reporting To: Regional Manager – Retail

Role Overview

We are looking for an experienced and result-oriented Cluster Manager – MBO to manage and drive the performance of BIBA's Multi-Brand Outlet (MBO) business in Ludhiana and the surrounding market.

The incumbent will be responsible for driving sales, strengthening relationships with MBO partners, ensuring product availability, improving productivity and maintaining BIBA's brand standards across the assigned territory.

Key Responsibilities

Business & Sales Management

- Drive sales and revenue growth across the assigned MBO cluster.

- Achieve monthly, quarterly and annual sales targets for the territory.

- Monitor store-wise performance, identify gaps and implement corrective actions.

- Track key retail KPIs and ensure continuous improvement in productivity.

- Develop and execute market-specific business plans to achieve growth objectives.

- Analyse sales trends, category performance and market opportunities.

MBO Management & Relationship Building

- Manage and strengthen relationships with MBO partners and key accounts.

- Regularly visit MBOs to understand business requirements and resolve operational issues.

- Ensure effective implementation of BIBA's business strategies across MBOs.

- Identify opportunities for expanding BIBA's presence within the assigned market.

- Coordinate with partners on stock, replenishment, schemes and commercial requirements.

Stock & Inventory Management





- Monitor stock availability and ensure optimum inventory levels across MBOs.

- Track sell-through, ageing, replenishment and stock movement.

- Identify slow-moving and non-performing inventory and take corrective measures.

- Coordinate with internal teams for timely stock replenishment and transfers.

- Ensure effective inventory utilisation across the cluster.

Team Management

- Lead, guide and motivate the field team to achieve business objectives.

- Monitor individual and team performance against defined KPIs.

- Conduct regular reviews and provide feedback and coaching.

- Support manpower planning, recruitment and training as required.

- Build a performance-driven and customer-focused team.

Market & Competitor Analysis

- Monitor competitor activity, pricing, promotions and product trends.

- Track market developments and identify current business opportunities.

- Develop insights from market visits and customer/partner feedback.

- Recommend initiatives to improve BIBA's market share and business performance.

Operations & Brand Standards

- Ensure adherence to BIBA's operational and brand guidelines across MBOs.





- Ensure proper product presentation and visual merchandising standards.

- Monitor operational compliance and resolve deviations.

- Coordinate with internal teams including Sales, VM, Supply Chain, Merchandising and Finance for smooth business operations.

Key Skills & Competencies

- MBO / Multi-Brand Retail Management

- Sales & Business Development

- Territory / Cluster Management

- Key Account & Partner Relationship Management

- Revenue & Target Achievement

- Inventory & Stock Management

- Retail KPI Management

- Team Handling & People Management

- Market & Competitor Analysis

- Business Planning

- Negotiation & Stakeholder Management

- Strong analytical and communication skills

Candidate Profile

- Graduate/MBA preferred.

- 8–12 years of relevant experience in retail sales/operations.

- Prior experience in MBO, wholesale, franchise or multi-store retail management will be preferred.

- Candidates with experience in fashion, ethnic wear, apparel or lifestyle retail will be an advantage.

- Strong exposure to managing sales targets, teams, partners and multiple locations.

- Should be willing to undertake regular market visits within the assigned territory.

Success Metrics

- Sales & revenue achievement

- Like-to-like growth

- MBO productivity

- Stock availability and sell-through

- Inventory ageing

- Partner satisfaction and retention

- Market expansion

- Team productivity

- Compliance with operational and brand standards

📌 Cluster Manager (Punjab)
🏢 BIBA
📍 Punjab