Chief Marketing ManagerCosysta | Kochi, Kerala

Company: Cosysta

Website: cosysta.com

Location: Kaloor, Kochi, Kerala

Employment Type: Full-time

Experience: 5 years in marketing, preferably in IT services, SaaS, software, or technology consulting

About Cosysta

Cosysta is an AI-powered technology and digital solutions company delivering websites, software, mobile applications, ERP systems, AI solutions, digital marketing, and business automation services.

We are looking for a Chief Marketing Manager who can build and lead our marketing function, strengthen the Cosysta brand, generate qualified business opportunities, and establish a scalable marketing system for domestic and international markets.

Job Summary The Chief Marketing Manager will be responsible for planning, executing, and managing Cosysta’s overall marketing strategy. The role combines brand building, digital marketing, lead generation, content strategy, campaign management, marketing analytics, and team leadership.

The ideal candidate should be capable of converting marketing efforts into measurable business outcomes and building a structured marketing department from the ground up.

Key Responsibilities

1. Marketing Strategy & Leadership

- Develop and execute Cosysta’s overall marketing strategy.
- Build quarterly and annual marketing plans aligned with business objectives.
- Establish marketing processes, workflows, KPIs, and reporting systems.
- Lead and manage the marketing team, agencies, freelancers, and external partners.
- Coordinate with sales, product, design, and development teams.

2. Brand Development

- Strengthen Cosysta’s positioning as an AI-powered technology and business solutions provider.
- Maintain consistent brand identity across websites, social media, proposals, advertisements, and campaigns.
- Develop brand messaging for Indian, GCC, European, and US markets.
- Identify opportunities for partnerships, events, industry visibility, and thought leadership.

3. Digital Marketing & Lead Generation

- Plan and manage SEO, AEO,



social media marketing, Google Ads, Meta Ads, email marketing, and content marketing.
- Generate qualified leads for software development, ERP, AI solutions, websites, and digital services.
- Build and optimize landing pages, lead funnels, remarketing campaigns, and conversion systems.
- Monitor campaign performance and optimize budgets based on results.
- Work with the sales team to improve lead quality and conversion rates.

4. Content & Communication

- Develop content strategies for LinkedIn, Instagram, Facebook, YouTube, blogs, and other relevant channels.
- Oversee marketing creatives, videos, case studies, presentations, brochures, and proposals.
- Create content that communicates business value rather than merely promoting software features.
- Coordinate with designers, video editors, copywriters, and technical teams.

5. Market Research & Growth

- Research competitors, industry trends, customer segments, and emerging markets.
- Identify current marketing channels, partnerships, and business opportunities.
- Develop market-entry strategies for target regions.
- Track competitor positioning, pricing communication, and promotional activities.
- Support product marketing for Cosysta’s software and business automation solutions.

6. Analytics & Performance

- Define and monitor marketing KPIs such as:
- Qualified leads generated
- Cost per lead
- Marketing-qualified leads
- Conversion rate
- Customer acquisition cost
- Website traffic and conversions
- Campaign ROI
- Brand reach and engagement
- Prepare regular marketing performance reports for management.
- Use tools such as Google Analytics, Search Console, Google Ads, Meta Business Suite,



CRM platforms, and reporting dashboards.

Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- 5 years of relevant marketing experience, preferably in IT, SaaS, software, digital services, or technology companies.
- Demonstrated experience in digital marketing and lead generation.
- Strong understanding of SEO, paid advertising, social media, content marketing, and conversion optimization.
- Experience managing marketing teams or external marketing resources.
- Strong communication, presentation, analytical, and leadership skills.
- Ability to create and execute marketing strategies independently.
- Ability to work with technical teams and understand software products.

Preferred Skills
- Experience marketing software development, ERP, AI, SaaS, or IT services.
- Experience with B2B marketing and international lead generation.
- Knowledge of LinkedIn marketing and account-based marketing.
- Familiarity with CRM, marketing automation, and funnel management.
- Understanding of AEO, AI search visibility, and modern content strategies.
- Experience with WordPress or other CMS platforms, Google Analytics, Search Console, Google Ads, Meta Ads, Canva, or similar tools.
- Strong copywriting and campaign planning skills.
- Experience building a marketing department or marketing SOPs.

Key Performance Expectations The selected candidate will be expected to:
- Build a structured and accountable marketing function.
- Establish a consistent lead-generation pipeline.
- Improve Cosysta’s online brand presence and market positioning.
- Develop repeatable marketing campaigns and reporting systems.
- Support customer acquisition in India and international markets.
- Coordinate marketing activities with sales and business development.
- Demonstrate measurable improvement in marketing performance

Pay: ₹40,000.00 - ₹56,773.83 per month

Work Location: In person

📌 Chief Marketing Manager (Kaloor)
🏢 cosysta
📍 Kaloor