KEY RESPONSIBILITIES:

Develop medium- and long-term portfolio and brand strategies; responsible for strategizing & executing the marketing calendar/programs

Plan, strategize and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.

Be a custodian of brand identity and brand strategy for all brands: Build brand awareness. Communicate to and manage agencies (creative, digital, and media). Establish budgets and track return on investment

Lead agencies to create brand communications through ATL and BTL campaigns rooted in insights and ensure that all communications align with the 4 brands positioning.

Build a very strong brand by leveraging a multi-channel approach to brand building (traditional and digital channels) and focus on improving brand recognition

Responsible for performance & digital marketing to develop and gain system alignment on ROI, KPI's and measurement. Analyze and consolidate insights/feedback from digital, CRM, and social channels like Facebook, Pinterest and Instagram and blogs to influence and optimize communication across all channels.

Identifying suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.

Develop weekly/monthly/annual brand marketing strategies and monitors the performance of those strategies to make necessary updates and improvements.

Leverage data to develop deep customer insights and translate them into ideas for the organization across multiple areas – branding,



product, customer service etc.

Understand the product budget based on sales feedback & market potential, formulate ATL / BTL budget category wise, present to management, finalize budget, formulate month wise plan of spending, track & monitor performance, modify if required to achieve budget & support sales.

Enhance store growth and increase sales and gross margins by utilizing consumer-driven insights to drive long-term growth of the brand. Translate insights into profitable product launches and innovations (eg. current footwear brands/designs).

Re-imagining Metro's loyalty programs to increase customer engagement with the brand, to grow the customer base and increase customer spend, whilst positioning the brand competitively for sustained growth

Review and analyze the Voice of Customers (VOC) and take necessary action to ensure customer experience is improved both offline and online for all the brands at Metro

Research and analyze the Metro consumers and brands in order to enhance the brand awareness and presence as well as the consumer attract and retain consumers.

Reinvent the visual merchandising and brand /customer experience across retail stores - coordinate with stores heads/manager on key visual merchandising efforts.

Work on enhancing the look and feel of our stores across all Metro brands by working on VM and product display strategies

Exhibiting accountability for the overall engagement and attracting, retaining and developing talent to build bench strength of the team.

📌 Chief Marketing Officer (Mumbai)
🏢 Metro Brands
📍 Mumbai