Role Overview

You’ll be the growth engine and cultural architect of Vibecoderz. As founding CMO, your mandate is to build Vibecoderz into the default home for AI-native developer learning. Think Notion’s bottoms-up adoption meets Discord’s community energy.

Your job: scale Vibecoderz from 0 → 100K+ active users → 20K+ paid subscribers within the first year, while building a sticky ecosystem where developers learn, build, and share. You’ll drive community-led growth, viral loops, world-class campaigns, and developer-first storytelling.

You are not just running campaigns — you are building a category: Superficient Learning.

Key Responsibilities

1. GTM & Growth Strategy
- Define and execute Vibecoderz’ B2C growth playbook.

- Build funnels from free sign-ups → Pro plan upgrades → long-term retention.

- User Acquisition & Paid Conversion

- Drive 20K+ paid Pro users within Year 1.

- Optimize onboarding flows, trial → paid conversion, and habit loops.

- Community & Culture

- Build Vibecoderz’ Discord HQ into a 10K+ member developer hub.

- Launch rituals (challenges, AMAs, hackathons, leaderboards) to retain members.

- Brand Building & Positioning

- Craft Vibecoderz’ brand identity: logo, voice, design language, and category narrative.

- Position Vibecoderz as the “Notion for AI learning” in the developer ecosystem.

- Content & Events

- Publish high-quality blogs, tutorials, videos, and byte courses.

- Run webinars, AMAs, and virtual hackathons with CTOs, VPs of Eng, and researchers.

- AI-Native Marketing Execution

- Leverage AI tools for content generation, campaign automation, and lead scoring.

- Build Martech pipelines with Segment, HubSpot, Apollo, and n8n.

- User Feedback Loops

- Continuously listen to developers via Discord, Twitter, GitHub.

- Synthesize insights back into the product roadmap with PM/CTO.

- Retention & Engagement





- Design habit loops (daily streaks, progress dashboards, certificates).

- Ensure >80% 12-month retention for paid subscribers.

- UGC & Viral Loops

- Turn artifacts (AI Slides, Mini-Apps, Byte Courses) into shareable content.

- Build referral mechanics to fuel viral growth.

- Team Leadership

- Hire and mentor a world-class team in growth, design, community, and content.

- Build an org that blends creativity, data, and technical marketing DNA.

Success Metrics

90 Days (Probation):

- Vibecoderz GTM plan delivered (0 → 20K paid user goal).

- Discord community: 1K active developers.

- First UGC loop live (Byte Course share → referral → signup).

- 3 Martech automations live (trial → paid, churn prevention, onboarding drip).

12 Months:

- 20K+ paid users with >80% retention.

- 100K+ MAUs with strong activation (30%+ DAU/MAU).

- 10K+ engaged Discord members with recurring events.

- Vibecoderz recognized as the category leader in AI-native developer learning.

Must-Haves

- 10+ years in dev tools or SaaS product marketing.

- Proven success in scaling consumer adoption (10K+ paying users).

- Deep empathy for developers and ability to craft resonant narratives.

- Robust track record with community-led growth and viral campaigns.

- Hands-on with AI-driven Martech automation and growth tooling.

- Excellent eye for design, storytelling, and developer branding.

Nice-to-Haves

- Prior founding CMO or VP Marketing experience.





- Contributions to DevRel or open-source ecosystems.

- Experience with bottoms-up SaaS scaling (Notion, Figma, Replit-style).

- Global campaign execution experience (India, US, EU developer communities).

Tech Stack Visibility (MarTech & Growth Tools)

- Community & Events: Discord, Twitter/X, LinkedIn, StreamYard, Luma, Hopin

- MarTech & Automation: HubSpot, Segment, Apollo, Mutiny, n8n, Zapier

- Content & Design: Figma, Canva, Webflow, Notion (content ops)

- Analytics: Mixpanel, Amplitude, Google Analytics 4

- Collaboration: Linear (execution), Notion (campaign docs, playbooks), GitHub (co-marketing assets)

- AI Stack: Jasper, Copy.ai, Runway, Midjourney, Gemini/Claude for campaigns

Assessment

Objective: Validate ability to design and execute B2C GTM for Vibecoderz.

Challenge (Candidate PoC):

1. Growth Plan
- Draft a 6-month GTM plan targeting:
- 100K MAUs

- 20K paid Pro users

- 5K Discord members

- Campaign Execution

- Design a launch campaign for the TutorAgent Mini-Apps feature:
- Target audience (students, indie devs, startup teams).

- Messaging pillars (value props for each).

- Channel strategy (Discord, Twitter, LinkedIn, Reddit, Product Hunt).

- Week-by-week launch calendar.

- Community Building

- Propose 3 community rituals that drive retention (e.g., Vibe Challenges, AMA loops, leaderboard culture).

- Content Sample

- Write a 300-word blog intro explaining “Superficient Learning” to developers.

- Draft a Twitter/X thread (5 posts) announcing Byte Courses.

Deliverables:

- GTM Plan (deck or doc).

- Campaign calendar.

- Blog intro + Twitter thread.

- Optional Loom walkthrough.

Evaluation Criteria:

- GTM Strategy Depth (30%)

- Creativity & Resonance (25%)

- Community Growth Insight (20%)

- Content Quality & Developer Voice (15%)

- Presentation & Design (10%)

📌 Chief Marketing Officer (GTM - Founding Pillar) (Hyderabad)
🏢 Gradientflo Labs
📍 Hyderabad