Chief Marketing Officer (CMO)

Position: Chief Marketing Officer (CMO)

Designation: CMO

Location: Ahmedabad (Work from Office — 5 days a week, no hybrid)

Experience: 12–18 years in marketing leadership, with proven experience across performance marketing, marketplaces and D2C

Qualification: MBA / PGDM in Marketing preferred

Background Sought: Must bring Performance Marketing + Marketplace (Amazon & Flipkart) + FMCG + D2C + Up-to-date Trade & General Trade background.

Looking for an experienced Chief Marketing Officer to own the complete marketing charter for a fast-growing wellness & consumer care venture backed by an 84-year legacy conglomerate.

As Chief Marketing Officer, you will own the complete marketing charter for the company — brand, performance, marketplace and trade — across D2C, Amazon, Flipkart, Quick Commerce and GT/MT. You will build both the growth engine and the brand voice (“wellness that doesn't ask for effort”) for a platform backed by 84 years of Group Mangalam heritage and a stated ambition of 400 stores nationally and ₹2,000 crore in turnover by March 2027 — reporting directly to CEO.

ROLE

- Own end-to-end marketing strategy and P&L; for the company across D2C, marketplace (Amazon, Flipkart, Quick Commerce) and offline (GT/MT) channels.
- Build and scale a performance marketing engine that drives profitable growth across every digital channel.
- Lead brand-building for a new-age wellness brand backed by an 84-year legacy — keep the voice “cool, calm, self-aware” and “wellness-forward, never preachy” as the brand scales.




- Own marketplace strategy on Amazon and Flipkart: listings, ads, ratings and catalog growth.
- Drive D2C website growth — traffic, conversion, retention, and a healthy CAC-to-LTV ratio.
- Build the marketing systems and playbooks needed to take the brand from 2 cities toward a 400-store, ₹2,000cr national footprint by March 2027.
- Lead a lean marketing team hands-on — this role is about building and executing, not just overseeing.
- Partner with the CEO on brand positioning, pricing and go-to-market for new product and category launches.
- Own the marketing budget and ROI across every channel, reporting directly to the CEO.

MUST HAVES

- 12+ years in marketing with proven, full-funnel experience across performance marketing, marketplaces (Amazon/Flipkart), D2C and GT/MT.
- FMCG, wellness or beauty category experience strongly preferred.
- Track record of building or significantly scaling a brand's marketplace presence on Amazon and Flipkart.
- Comfortable in a lean, hands-on, founder-led environment — not someone who has only worked through large agency teams.

? Interested candidates can share their updated resume or reach out directly: Disha Gandhi ? +91 77108 44668 ? [email protected]

If you know someone who would be a great fit for this opportunity, feel free to tag them in the comments or share this post within your network.

If Not from Ahmedabad, relocation is possible with family.

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📌 Chief Marketing Officer (CMO) (Ahmedabad)
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