Job Title: Channel Sales Manager Modern Trade Sales

Location: Hyderabad

Experience: 710 years (minimum 5 years in FMCG Contemporary Trade)

Education: MBA in Sales/Marketing preferred

Role Overview

We are seeking an experienced Channel Sales Manager to drive our Modern Trade sales strategy and business growth in the FMCG segment across the regional market. The ideal candidate will manage key account relationships, lead promotional activations, and optimize trade investments to expand brand presence.

Key Responsibilities

- Sales Strategy & Execution: Develop and implement regional Modern Trade strategies to achieve revenue, distribution, and market growth targets.
- Account Management: Direct and manage relationships with key supermarkets, hypermarkets, and retail chains, including TOT negotiations, shelf space allocation, and planogram execution.
- Team Leadership: Lead, mentor,



and set performance KPIs for Key Account Managers and field merchandising teams.
- Budget & ROI Management: Manage trade investment budgets to ensure maximum ROI across promotions and brand activations.
- Cross-Functional Coordination: Collaborate with supply chain, finance, and marketing teams to maintain inventory flow and smooth sales operations.

Key Requirements

- 7+ years of total FMCG/Consumer Goods experience with a strong focus on packaged foods, staples, or commodities.
- Proven track record of key account management and trade negotiations.
- Mandatory fluency in English, Hindi, and Telugu.
- Strong proficiency in MS Excel, sales analytics, and regional retail landscape dynamics.

📌 Channel Sales Manager - Modern Trade Sales (Hyderabad)
🏢 Saaki Argus And Averil Consulting
📍 Hyderabad