- Manage and maintain relationships with key Modern Trade accounts
- Drive sales targets as per annual and quarterly business plans
- Execute planograms effectively (stock pressure, horizontal & vertical placements)
- Ensure solid in-store visibility and merchandising standards
- Work on forecasting, demand planning, and inventory management
- Identify distribution gaps and optimize width & depth across outlets
- Improve fill rates through close coordination with supply chain teams
- Plan and execute promotions, schemes, and activations in MT outlets
- Conduct regular store visits to ensure execution excellence
- Handle monthly & quarterly reconciliations with key accounts
- Collaborate cross-functionally with sales, marketing, and supply teams
- Lead and guide field team of promoter and merchandiser for better performance
Preferred candidate profile
Experience: Minimum 1 years
Industry Background: FMCG / Food Processing / Beverages/FMCD
Key Competencies:
- Sales planning and executions
- Good communication
- Negotiation
- Analytical skills