Job Summary

We are looking for a Marketplace Performance Marketing Specialist to manage and optimize paid advertising campaigns across Amazon and Flipkart, with a primary focus on Amazon Ads. The role will be responsible for driving sales, improving product visibility, and optimizing ROAS/ACOS.

Key Responsibilities

- Manage Amazon Sponsored Products, Sponsored Brands & Sponsored Display campaigns.

- Handle keyword research, search term analysis, negative keywords, competitor ASIN targeting and bid optimization.

- Manage Amazon PLA & PCA campaigns and optimize budgets/bids.

- Monitor and improve ACOS, TACOS, ROAS, CTR, CPC, CVR and sales.

- Conduct regular campaign and search-term analysis to improve performance.

- Coordinate with catalog/design teams for listing readiness, A+ Content, Buy Box and product visibility.

- Manage campaigns during major marketplace sale events and optimize advertising spends.





- Prepare daily/weekly/monthly performance reports using Excel/Google Sheets.

Requirements

- 2-4 years of hands-on experience in Amazon Advertising / Seller Central / Vendor Central.

- Experience with Amazon Advertising is required.

- Solid knowledge of PPC, marketplace advertising, keyword targeting and campaign optimization.

- Advanced Excel skills VLOOKUP/XLOOKUP, Pivot Tables, SUMIFS, data analysis.

- Strong analytical and numerical skills with a focus on sales and ROI.

Keywords: Amazon Ads, Amazon PPC, Seller Central, Vendor Central, Amazon Advertising, Flipkart Ads, PLA, PCA, Sponsored Products, Sponsored Brands, Sponsored Display, ACOS, TACOS, ROAS, Marketplace Marketing, Performance Marketing, E-commerce.

📌 Campaign Marketing (Mumbai)
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📍 Mumbai