About the Role

We're looking for an experienced and highly driven Business Development Assosiate to lead and expand our B2C franchise business across Tamilnadu.

The ideal candidate should have strong knowledge of the Tamilnadu market, local territories, business communities, and potential franchise locations. You will be responsible for identifying new business opportunities, acquiring franchise partners, managing existing franchisees, and driving the overall growth and profitability of the franchise network across the state.

This is a senior, field-oriented role for someone who can take ownership of market expansion, franchise acquisition, partner relationships, and business development.

What You'll Do

- Identify and scout new franchise opportunities across Tamilnadu, including territory mapping, market potential, site selection, feasibility assessment, and partner evaluation.
- Develop and execute strategies to expand the B2C franchise network across Tamilnadu.
- Identify potential franchise partners through market visits, references, networking, field sales, and local business contacts.
- Lead the end-to-end franchise acquisition and onboarding process, from initial discussion and site evaluation to agreement, launch readiness, training, and initial ramp-up.
- Build and maintain strong relationships with franchise partners and act as their primary point of contact.
- Identify underperforming locations and implement corrective action plans to improve business performance.
- Conduct regular market and franchise site visits across assigned territories.
- Ensure franchisees follow company policies, operating procedures, service standards, and brand guidelines.
- Resolve franchisee concerns and operational escalations while maintaining a strong company-partner relationship.
- Work closely with Marketing, Operations, Finance, and other teams to implement promotions,



campaigns, and business initiatives.
- Track franchise sales, revenue, P&L; performance, royalty collections, and other key business metrics.
- Prepare regular reports on franchise expansion, market opportunities, sales performance, and business growth for senior management.
- Build a strong pipeline of potential franchise partners and continuously identify current territories for expansion.

Tamilnadu Market Focus The candidate will play a key role in building our B2C presence across Tamilnadu. We are particularly looking for someone who:

- Is based in or has strong professional experience in Tamilnadu.
- Has excellent knowledge of Tamilnadu cities, towns, districts, and local markets.
- Has an established network of local business owners, distributors, dealers, agents, or potential franchise partners.
- Understands local market dynamics and customer/business behaviour.
- Can identify high-potential territories for franchise expansion.
- Is comfortable travelling extensively across Tamilnadu for franchise acquisition and site visits.
- Can independently develop the market and generate new franchise opportunities.

Ideal Background We're especially interested in candidates with experience in any of the following:
- Franchise Sales / Franchise Development
- Field Sales
- Insurance Agency Development
- DSA / Channel Partner Acquisition
- FMCG Distributor Appointment
- Telecom Franchise / Channel Expansion
- Dealer / Distributor Management




- Retail Business Development
- Territory Sales / Area Sales

What We're Looking For
- 5+ years of experience in franchise management, business development, channel sales, retail operations, or multi-unit business operations.
- Strong Tamilnadu market knowledge and local network.
- Proven track record of acquiring partners, franchisees, distributors, dealers, or agents.
- Experience in territory expansion and new market development.
- Strong relationship management and negotiation skills.
- Ability to identify business opportunities and convert leads into franchise partnerships.
- Strong business acumen and ability to understand sales, revenue, and P&L; performance.
- Excellent communication and presentation skills.
- Ability to work independently and take ownership of business growth.
- Willingness to travel extensively across Tamilnadu.
- Proficiency in MS Office / Google Workspace; knowledge of CRM or franchise management software is an advantage.
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field preferred. MBA is a plus.

Key Performance Indicators (KPIs)
- Number of new franchise partners acquired
- New territories opened
- Franchise sales and revenue growth
- Franchise partner conversion rate
- Franchisee performance and retention
- Territory-wise business growth
- Franchise P&L; performance
- Royalty and other collections
- Compliance and operational performance

Key Requirement Candidates with strong Tamilnadu market knowledge, an established local business network, and a proven ability to acquire franchise/channel partners will be preferred.

The primary objective of this role is to build, expand, and grow our B2C franchise network across Tamilnadu.

Pay: ₹38,000.00 - ₹40,000.00 per month

Work Location: In person

📌 Business Development Manager (BDM) (Chennai)
🏢 BAZAR MELA (NRI GROUP OF COMPANIES)
📍 Chennai