Business Development Manager – Events

Location-Gurgaon

Job Summary

We are looking for a dynamic and result-oriented Business Development Manager to drive business growth for our events and experiential marketing vertical. The ideal candidate should have strong industry connections, excellent communication skills, and the ability to identify, develop, and convert new business opportunities.

Key Responsibilities

- Identify and generate new business opportunities through networking, references, cold calling, LinkedIn, and industry contacts.
- Develop and maintain strong relationships with corporate clients, brands, agencies, and other potential customers.
- Understand client requirements and coordinate with the creative, production, and operations teams to develop relevant event proposals.
- Prepare and present proposals, pitches, presentations, and commercial quotations to clients.
- Lead client meetings and negotiations and ensure successful conversion of leads into business.
- Manage the complete sales cycle from lead generation to closure and handover to the execution team.
- Achieve monthly and annual revenue and business development targets.




- Maintain a strong sales pipeline and regularly update lead and conversion status.
- Track market trends, competitor activities, and upcoming events to identify recent opportunities.
- Ensure strong client relationships for repeat business and referrals.

Desired Skills & Experience

- 3–8 years of experience in Business Development/Sales in the Events, Experiential, MICE, or Advertising industry.
- Strong corporate and client network within the events industry.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Ability to understand client briefs and convert them into business opportunities.
- Target-oriented, proactive, and confident in client-facing situations.
- Strong follow-up and relationship-management skills.
- Willingness to travel for client meetings and business development activities.

Key Performance Indicators (KPIs)

- New business generated
- Revenue achieved against targets
- Number of new clients acquired
- Lead-to-conversion ratio
- Repeat business and client retention
- Overall sales pipeline value

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