Business Development & Growth Lead

Company: Maawaabro IT Solutions Pvt. Ltd.

Product: OTRAS

Job Type: Full-time

Experience: 2–6 years

Location: Guntur, Andhra Pradesh / Hybrid

Job Summary

We are looking for a Business Development & Growth Lead to drive user acquisition, partnerships, conversions, and overall business growth for OTRAS, a government-exam and career guidance platform.

This is a hands-on execution role, not just a marketing position. The candidate will be responsible for taking growth initiatives from strategy to execution and measuring the results.

Key Responsibilities

Develop and execute user acquisition strategies for OTRAS.

Build growth through YouTube, Instagram/Reels, Telegram communities, colleges, influencers, referrals and affiliate programs.

Identify and establish partnerships with colleges, coaching communities, influencers and other relevant organizations.

Develop and manage college outreach and student ambassador programs.

Generate leads and convert partnerships into measurable user growth.

Plan and execute user acquisition campaigns.

Improve free-to-paid conversion and subscription sales.

Plan and execute ₹subscription campaigns and promotional campaigns.

Track CAC, conversion rate, retention, revenue and channel performance.

Conduct growth experiments and continuously optimize campaigns.

Develop strategies to improve user engagement and retention.

Build weekly/monthly growth reports and dashboards.

Work closely with the Founder, Product, Technology and Content teams.





Take ownership of growth targets and execution.

Requirements

2–6 years of experience in Business Development, Growth, Sales, Digital Marketing or a related role.

Strong communication and negotiation skills.

Experience in partnerships, lead generation and customer acquisition.

Understanding of social media and community-based growth.

Ability to approach and build relationships with colleges, influencers and organizations.

Strong analytical and problem-solving skills.

Comfortable working in a startup environment with high ownership.

Ability to independently plan, execute and measure growth initiatives.

Experience in EdTech, GovTech, Exam Preparation, Jobs or consumer technology products is a plus.

Key Performance Metrics

Recent users acquired

Customer acquisition cost (CAC)

Free-to-paid conversion

Subscription revenue

Partnerships established

Users generated through partnerships

Referral/affiliate growth

User retention

Campaign ROI

What We Offer

High-ownership role in a growing technology startup.

Direct collaboration with the Founder.

Opportunity to build and scale a consumer technology platform.

Performance-based incentives.

Growth and leadership opportunities.

If you are someone who enjoys building partnerships, acquiring users and turning ideas into measurable business growth, we would love to hear from you.

Pay: ₹300,000.00 - ₹1,000,000.00 per year

Work Location: Hybrid remote in Guntur, Andhra Pradesh

📌 Business Development & Growth Lead (Guntur)
🏢 Maawaabro IT Solutions
📍 Guntur