Company: Saarthi AI Private Limited

Location: Hybrid : Delhi

Experience: 1–3 years

Employment Type: Full-time

Salary: ₹4–6 LPA + performance incentives

About Saarthi AISaarthi AI is a software development and technology company helping businesses build and improve their digital products, internal business systems, automation workflows and AI-powered solutions.

We work closely with founders and business owners to identify operational and growth challenges and build practical technology solutions around them.

We are now expanding our outbound sales engine and are looking for a Business Development Executive who can help us build a consistent pipeline of qualified B2B opportunities.

About the RoleThis is a research-driven B2B outbound role, not a high-volume telecalling role.

You will be responsible for identifying relevant businesses, finding the right decision-makers, understanding their business context, initiating conversations through LinkedIn, email, WhatsApp and other relevant channels, and converting those conversations into qualified meetings for our founder/sales team.

You will work directly with the founder on ICP definition, outreach strategy, messaging, targeting and experimentation.

What You'll Do

- Research and identify potential B2B clients for Saarthi AI.
- Build and maintain targeted prospect lists based on defined ICPs.
- Identify founders, business owners, CXOs, sales heads, operations heads and other relevant decision-makers.
- Monitor LinkedIn and other platforms for businesses actively looking for:
- Software development
- Web/mobile applications
- Business automation
- CRM solutions
- AI solutions
- Custom internal software
- SaaS/product development
- Conduct personalized outreach through LinkedIn, email, WhatsApp and other relevant channels.
- Follow up systematically with prospects rather than relying on one-time messages.
- Qualify prospects based on business need, urgency, decision-maker access, budget and fit.




- Book qualified discovery/demo meetings for the founder.
- Maintain accurate lead and follow-up information in the company's CRM.
- Track outreach, responses, meetings, proposals and conversions.
- Test different messaging, industries, offers and prospecting channels.
- Work closely with the founder every week to improve the outbound strategy.
- Research competitors, target industries and potential partnership opportunities.

What We Are Looking ForWe are looking for someone who is curious, proactive and commercially minded.

You should be comfortable researching a company before approaching them rather than sending the same message to hundreds of prospects.

Must Have

- 1–3 years of experience in B2B business development, lead generation, sales development or inside sales.
- Strong written and verbal communication.
- Comfortable using LinkedIn for prospect research and outreach.
- Good understanding of lead generation and follow-up processes.
- Ability to identify and communicate with decision-makers.
- Strong internet research and prospecting skills.
- Comfortable working with CRM/Google Sheets and maintaining structured data.
- Ability to understand a business problem and communicate it clearly.
- Willingness to work with targets and measurable KPIs.

Good to Have
- Experience selling software, SaaS, IT services or digital solutions.
- Experience with LinkedIn Sales Navigator or similar prospecting tools.
- Experience with email outreach tools/CRM platforms.
- Experience working with founders or SMB/MSME clients.
- Basic understanding of websites,



software development, automation or AI solutions.

What Success Looks LikeYour primary objective is not the number of messages you send.

Your success will be measured by the quality of the pipeline you create.

Key metrics will include

- Qualified accounts researched
- Relevant decision-makers identified
- Positive conversations
- Qualified meetings booked
- Meetings attended
- Opportunities generated
- Proposals generated
- Revenue influenced

We care more about relevant conversations and qualified opportunities than sending hundreds of generic messages. Why Join Saarthi AI?

- Work directly with the founder and leadership team.
- Get hands-on exposure to B2B sales and technology consulting.
- Work across software, SaaS, AI and business automation solutions.
- Opportunity to experiment with different GTM and outbound strategies.
- High ownership and direct impact on company growth.
- Performance-based incentives and growth opportunities.
- Build experience in a growing technology company rather than working in a highly repetitive sales setting.

ImportantThis role is best suited for someone who enjoys researching businesses, finding opportunities, starting conversations and building relationships.

If your approach to sales is simply sending the same message to hundreds of people every day, this role may not be the right fit.

If you enjoy figuring out who needs what, why they need it and how to start the right conversation, we'd like to hear from you.

How to ApplyPlease apply with your resume and a short note describing:

1. Your previous B2B sales/lead-generation experience

2. Which channels you have used for prospecting

3. One example of how you generated a qualified B2B opportunity

Please Mail at [email protected]

Shortlisted candidates will go through a practical prospecting/outbound exercise as part of the selection process.

📌 Business Development Executive –B Outbound (Delhi)
🏢 Saarthi AI Private
📍 Delhi