17 Sep
|
SRV MEDIA
|
India
Brand Strategist –
Location: Pune
Department: Strategy & Creative
SRV Media is looking for a sharp, insight-driven Brand Strategist who can turn business goals into compelling brand narratives and high-impact digital campaigns. You’ll work closely with creative, content, performance, and client servicing teams to shape positioning, communication strategy, and campaign thinking for leading brands.
Key Responsibilities
- Develop brand positioning, messaging frameworks, and communication strategies for clients across industries.
- Translate business objectives and consumer insights into actionable campaign ideas.
- Build pitch decks, strategic presentations, and creative briefs for internal teams and clients.
- Conduct market research, competitor analysis, audience profiling, and trend mapping.
- Collaborate with creative, social media, performance marketing, and content teams to ensure strategic consistency across campaigns.
- Create brand narratives, campaign concepts, and go-to-market strategies across digital platforms.
- Participate in brainstorming sessions for campaigns, launches, and new business pitches.
- Monitor campaign performance and derive strategic learnings for optimization.
- Stay updated with digital culture, consumer behavior, emerging trends, and platform shifts.
Requirements
- Strong understanding of branding, digital marketing, social media, and content ecosystems.
- Excellent storytelling, presentation, and communication skills.
- Ability to think creatively while solving business and marketing challenges.
- Experience working in an agency environment is preferred.
- Proficiency in presentation tools like PowerPoint, Google Slides, or Keynote.
- Understanding of consumer psychology, cultural trends, and brand communication.
- Ability to manage multiple brands and quick-paced projects simultaneously.
Preferred Skills
- Strategic thinking with strong research and analytical abilities.
- Experience in campaign planning and creative ideation.
- Understanding of influencer, content, and performance-led campaigns.
- Strong collaboration and client-facing skills.
📌 Brand Strategist (India)
🏢 SRV MEDIA
📍 India