KEY RESPONSIBILITIES:

1.India Relaunch and Expansion strategy:

- Plan and execute the India relaunch, adhering to Clarks’ global brand standards.
- Act as the primary liaison between Metro Brands India and Clarks global teams.
- Ensure all brand touchpoints—communications, visuals, tone—align with global identity.
- Collaborate on seasonal toolkit deployment and global campaign rollouts.
- Provide local market insights to global stakeholders for continuous alignment and localization.

2. Integrated Marketing Communication:

- Build and implement a unified IMC plan tailored to the Indian consumer.
- Adapt global campaign assets across ATL, BTL, digital, and in-store channels.
- Craft local storytelling that resonates while staying true to the global brand ethos

3. Digital & Social Media:

- Manage Clarks India’s digital presence – create content strategy for India market.
- Deploy globally aligned campaigns locally, including social calendars and influencer activations.
- Work with e-comm team to optimize content & digital processes based on performance analytics.

4. Visual Merchandising and Retail Experience:

- Work with the VM team to translate brand campaigns in-store with high visual impact.




- Plan and execute consumer-facing retail events and product launches aligned with global marketing calendars.
- Align Visual Merchandising with Global Narratives.
- Enable consumer experiences in retail setting.

5. PR, Media, and Partnerships:

- Oversee PR outreach, media engagement, and press communications.
- Identify and manage relevant partnerships that reinforce brand positioning.

6. Insights & Reporting:

- Track key marketing KPIs and campaign performance metrics.
- Share regular reports with both Metro and global Clarks marketing teams.
- Conduct competitor benchmarking and consumer research to inform strategies.

7. Budget Management:

- Manage the marketing budget for Clarks in India; ensure ROI-driven utilization across initiatives.
- Ensure effective allocation of resources across initiatives while maintaining cost-efficiency.

Preferred Experience:

· Desired Candidate Profile:

· MBA/PGDM in Marketing, Communications, or a related field.

· 10-12 years of experience in brand marketing/communications, preferably with exposure to global brands or retail/lifestyle/fashion industry.

· Strong understanding of international brand guidelines and cross-border collaboration.

· Proficiency in digital marketing, content creation, and campaign management.

📌 Brand Marketing -Strategic Brands (Mumbai)
🏢 Metro Brands
📍 Mumbai