17 Sep
|
Moms Home
|
Jaipur
Role: Brand Marketing Associate
Location: Jaipur HQ (On-site)
About Us
At Mom’s Home, we create trusted, organic baby essentials for over 20 lakh parents across the country. We are a quick-growing D2C brand driven by a commitment to quality, care, and the little ones we serve.
The Role
We are seeking a creative, organized, and trends-obsessed Brand Marketing Associate. You will own the visual storytelling, audience growth strategies, and creator relations that shape how millions of parents view our brand. You will sit at the intersection of aesthetic curation, cutting-edge AI tools, and systematic influencer acquisition.
Key Responsibilities
- Social Strategy & Growth: Plan and execute monthly social media calendars (Instagram focus) ensuring a visually consistent and premium brand feed. Research social media and AI trends to engineer high-engagement, short-form video content.
- AI-Driven Creative Production: Leverage generative AI tools to create high-quality lifestyle mockups, upgrade website catalogue presentation, and build striking creative assets for Meta ad campaigns.
- Influencer & Partnership Management: Identify and secure paid and barter collaborations with relevant Instagram and YouTube creators.
Maintain long-term creator relationships to continuously expand brand awareness and community trust.
- Campaign & Creative Logistics: Manage the end-to-end logistics of influencer deliverables (product recommendations, dispatch tracking, timeline control) while collaborating on scripts and concept direction to ensure absolute alignment with brand guidelines.
- Performance Analytics: Track, analyze, and report on campaign metrics (reach, engagement, conversion) to evaluate influencer marketing ROI and optimize future strategies.
What We Expect
- Experience: 1–2 years in D2C brand marketing, social media management, or influencer marketing operations.
- Tech & Creative Agility: Experience with basic content editing, generative AI creative tools (for catalogue/lifestyle enhancement), and platform analytics.
- Storytelling Edge: Exceptional understanding of brand aesthetics, copy alignment, and what catches a modern parent's eye on a digital feed.
Pay: ₹300,000.00 - ₹450,000.00 per year
Benefits
- Paid time off
- Provident Fund
Work Location: In person
📌 Brand Marketing Associate (Jaipur)
🏢 Moms Home
📍 Jaipur