Location: Mumbai

Experience: 3–5 Years

Qualification: Graduate / Postgraduate

Preferred Industry: D2C, E-commerce, Consumer Brands

Role Overview

We are looking for a creative and execution-driven Brand Manager to manage and grow the brand across digital, social, influencer and partnership channels.

The candidate will be responsible for brand strategy, social media, content, influencer marketing, collaborations, partnerships, campaign execution and overall brand communication.

Key Responsibilities

- End-to-end management of all social media platforms
- Create and execute monthly social media and content calendars
- Develop brand campaigns, launches and communication strategies
- Ensure consistent brand tone, visual identity and messaging across all channels
- Plan and execute influencer marketing campaigns
- Identify, negotiate and manage influencers, creators and brand ambassadors
- Build and manage brand collaborations and strategic partnerships
- Coordinate barter collaborations, paid campaigns and co-marketing opportunities
- Conceptualise content for reels, posts, stories, videos, shoots and campaigns
- Coordinate with designers, photographers, videographers, agencies and content creators
- Manage photoshoots and video shoots from concept to final execution
- Write or supervise campaign copy, captions, scripts and brand communication
- Work closely with e-commerce, performance marketing and sales teams for product launches and promotions
- Develop campaign briefs and ensure timely execution across teams
- Track social media performance, engagement, reach and content effectiveness
- Monitor competitor activity, market trends, content trends and emerging platforms
- Identify new content formats and growth opportunities for the brand
- Manage PR opportunities,



media collaborations and brand features where relevant
- Build offline and online partnerships to improve brand visibility
- Manage contests, giveaways, events and community-building initiatives
- Drive user-generated content and customer advocacy initiatives
- Maintain an annual/monthly marketing and campaign calendar
- Monitor brand sentiment and ensure timely response to reputation-related issues
- Prepare regular reports on campaign performance, influencer performance and brand growth

Candidate Requirements
- 3–5 years of experience in brand, social media or digital marketing
- Prior experience in D2C, E-commerce or Consumer Brands
- Graduate or Postgraduate in Marketing, Communication, Media, Business or related field
- Robust understanding of Instagram, Facebook, YouTube and emerging social platforms
- Strong understanding of influencer marketing and creator ecosystems
- Excellent communication and presentation skills
- Good creative judgement and strong visual sense
- Strong copywriting and storytelling ability
- Comfortable managing multiple campaigns simultaneously
- Good negotiation and relationship-management skills
- Strong understanding of content performance and social media analytics
- Ability to independently take campaigns from idea to execution

Ideal Candidate We are looking for someone who can act as the custodian of the brand — combining creativity with strong execution.

The person should be able to manage everything from content and social media to influencer campaigns, collaborations, partnerships and brand launches, while ensuring the brand remains consistent, relevant and engaging across every customer touchpoint.

Pay: ₹50,000.00 - ₹90,000.00 per month

Benefits

- Cell phone reimbursement
- Commuter assistance
- Health insurance
- Paid sick time
- Provident Fund

Work Location: In person

📌 Brand Manager (Mumbai)
🏢 Pod Retail
📍 Mumbai