About Allied Blenders Distillers Allied Blenders Distillers is one of Indias leading alcoholic beverage companies with a strong portfolio of renowned and premium spirits brands. We are committed to building powerful consumer brands through innovation, strategic marketing, and market-leading campaigns. We are seeking a dynamic and consumer-focused Brand Manager to drive brand growth, strengthen market positioning, and deliver impactful marketing initiatives.

Key Responsibilities Brand Strategy Planning

- Develop and execute brand strategies aligned with business objectives and growth targets.
- Make annual brand plans, marketing calendars, and activation roadmaps.
- Identify growth opportunities through market trends, consumer insights, and competitive analysis.
- Drive brand positioning and ensure consistency across all consumer touchpoints.

Marketing Campaign Management

- Lead the development and execution of integrated marketing campaigns.
- Collaborate with creative, media, digital, PR, and activation agencies for campaign delivery.
- Monitor campaign performance and optimize activities to maximize effectiveness and ROI.
- Ensure all marketing initiatives adhere to applicable advertising and regulatory guidelines.

Consumer Insights Market Research

- Analyze consumer behavior, market trends, and category dynamics.
- Conduct market research and track consumer preferences to identify opportunities for innovation.
- Monitor competitor activities, product launches, pricing, and promotional programs.
- Translate insights into actionable brand-building initiatives.

Product Innovation Management

- Support new product development, packaging innovation, and brand extensions.
- Coordinate with cross-functional teams including RD, Supply Chain, Sales, and Finance.
- Manage product launches and ensure successful go-to-market execution.
- Track product performance and recommend corrective actions where required.

Trade Sales Collaboration

- Work closely with the Sales and Trade Marketing teams to drive brand visibility and distribution.




- Develop consumer promotions and activation programs to improve brand engagement.
- Support market visits to assess brand execution and gather customer feedback.
- Ensure alignment between brand objectives and sales priorities.

Budget Management

- Prepare and manage brand budgets effectively.
- Monitor marketing spends and ensure optimum utilization of resources.
- Evaluate campaign effectiveness and track return on marketing investments.

Reporting Analytics

- Analyze brand performance metrics, sales trends, and market share data.
- Prepare monthly and quarterly business reviews.
- Present recommendations and strategic insights to senior management.
- Track KPIs and drive continuous improvement initiatives.

Qualifications Experience

- Bachelors Degree in Marketing, Business Administration, or related field.
- MBA in Marketing from a reputed institute preferred.
- 5-8 years of experience in Brand Management, Product Management, Trade Marketing, or Consumer Marketing.
- Prior experience in FMCG, Alcobev, Consumer Goods, Food Beverage, or Retail sectors preferred.

Key Skills

- Brand Management
- Consumer Insights Market Research
- Marketing Strategy Development
- Product Portfolio Management
- Digital Marketing
- Campaign Planning Execution
- Budget Management
- Market Analytics
- Agency Management
- Stakeholder Management
- MS Excel PowerPoint
- Desired Competencies
- Strong strategic and commercial acumen.
- Consumer-centric mindset with analytical thinking abilities.
- Excellent project management and execution skills.
- Strong communication, presentation, and influencing capabilities.
- Creativity coupled with data-driven decision-making.
- Ability to work collaboratively across functions and manage multiple priorities.

Key Performance Indicators KPIs

- Brand growth and market share achievement.
- Sales volume and revenue contribution.
- Brand awareness and consumer engagement metrics.
- Success of marketing campaigns and activations.
- Current product launch performance.
- Budget adherence and marketing ROI.
- Distribution and visibility enhancement across channels.

📌 Brand Manager (Mumbai)
🏢 Allied Blenders u0026 Distillers
📍 Mumbai