Role Overview

We are looking for a Brand Designer who can take ownership of our visual communication across packaging, digital platforms, and marketing campaigns.

This role requires a balance of creative vision, strong execution, and speed, with the ability to work across both print and digital formats. You will play a key role in shaping how our brand shows up across customer touchpoints — from product packaging to performance creatives.

Key Responsibilities

- Design high-quality creatives for social media, ads, website, and marketing campaigns

- Create creative packaging designs that enhance product appeal and shelf presence

- Design catalogs, brochures, and print materials aligned with brand identity

- Ensure consistency across all visual communication touchpoints

- Manage multiple design requirements with quick turnaround times

- Contribute to evolving and strengthening the brand identity and visual language

- Translate marketing and product goals into compelling visual storytelling

- Create designs that balance aesthetics with performance (engagement & conversions)

- Explore and integrate AI-powered design tools (e.g., Midjourney, Photoshop AI, RunwayML)

- Develop templates, workflows, or assets to improve speed and efficiency

- Experiment with new formats and creative approaches

- Deliver print-ready files with correct specifications and color profiles

- Coordinate with vendors for packaging and print production when required

- Ensure output quality across both digital and print formats

- Work closely with marketing, product, and content teams

- Collaborate with external freelancers or agencies when required





- Present design concepts and incorporate feedback effectively

Requirements

- 2–4 years of experience in brand/design roles (startup or agency preferred)

- Strong portfolio showcasing packaging, social media creatives, and branding work

- Experience working on D2C or consumer brands is highly preferred

- Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and/or Figma

- Understanding of social media formats, performance creatives, and digital design trends

- Basic understanding of print production and packaging design

- Experience coordinating with vendors for packaging and print execution

- Strong typography, layout, and visual storytelling skills

- Good understanding of consumer psychology and visual communication

- Awareness of marketing performance metrics (CTR, ROAS, conversions) and how design impacts them

- Open to feedback and able to iterate quickly based on inputs

- Strong collaboration skills with cross-functional teams

- Ability to work in a fast-paced environment and manage multiple projects

- High attention to detail and ownership mindset

What Success Looks Like

- High-performing creatives that drive engagement and conversions

- Strong, consistent, and premium brand identity across all touchpoints

- Fast turnaround and ability to handle multiple projects

- Effective collaboration with cross-functional teams

Preferred Skills (Good to Have)

- Experience with AI design tools and workflows

- Exposure to packaging materials and printing processes

- Basic motion graphics or video editing skills

- Experience in wellness, fitness, or D2C brands

📌 Brand Designer (Gurugram)
🏢 Rasayanam
📍 Gurugram