Roles & Responsibilities :-

- Brand Voice & Storytelling: Own and maintain brand tone, narrative, language, and content consistency across channels.
- E-Commerce & SEO Content: Drive high-quality product descriptions, catalogue content, category pages, micro-copy, and SEO-led content to improve visibility and conversion.
- Campaign & Digital Copywriting: Develop impactful copy for seasonal launches, festive campaigns, social media, emailers, SMS, performance marketing, and promotional campaigns.
- Creative & Video Content: Collaborate with creative, design, marketing, and performance teams and contribute to scripts for digital videos, influencer collaborations, and brand films.
- Content Strategy: Own monthly/quarterly content calendars and identify opportunities across blogs, style guides, lookbooks, and lifestyle content.

Qualification & Skills :-

- Bachelor's degree in English, Journalism, Mass Communication, Marketing, Advertising, Fashion Communication, or a related field.
- 3-5 years of relevant experience in fashion,



lifestyle, retail, e-commerce, advertising, or premium consumer brands.
- Excellent written and verbal English with strong copywriting, editing, proofreading, and storytelling skills.
- Strong understanding of fashion/lifestyle brand communication and digital content.
- Working knowledge of SEO, e-commerce content, social media, and digital marketing.
- Ability to understand and maintain distinct brand voices and work within established brand guidelines.
- Solid creative thinking, attention to detail, and ability to manage multiple projects simultaneously.

Ideal Candidate :-

A strong storyteller and brand custodian who combines creative writing with commercial understanding and can create premium, engaging, and conversion-oriented content while maintaining the distinctive identity of global fashion and lifestyle brands .

📌 Brand Content Writer (Mumbai)
🏢 Brand Concepts
📍 Mumbai