Associate Manager - GEO Strategy and Program Management (Bengaluru)

Associate Manager - GEO Strategy and Program Management (Bengaluru)

17 Sep
|
Indegene
|
Bengaluru

17 Sep

Indegene

Bengaluru

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy. To explore exciting opportunities at the convergence of healthcare and technology, check out www.careers.indegene.com Looking to jump-start your career? We understand how key the first few years of your career are, which create the foundation of your entire professional journey. At Indegene, we promise you a differentiated career experience. You will not only work at the exciting intersection of healthcare and technology but also will be mentored by some of the most brilliant minds in the industry. We are offering a global fast-track career where you can grow along with Indegene’s high-speed growth. We are purpose-driven. We enable healthcare organizations to be future ready and our customer obsession is our driving force. We ensure that our customers achieve what they truly want. We are bold in our actions, nimble in our decision-making, and industrious in the way we work.

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nRole: GEO Strategist Consultant

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nJob Description:

nYou will be responsible for: This is a senior individual contributor and client-advisory role. As a GEO Strategist / Consultant, you will serve as the strategic backbone of Indegene’s Generative Engine Optimization engagements — translating client business objectives into actionable GEO strategies, defining optimization roadmaps, and advising pharma brand, digital, and medical teams on how to achieve discoverability and authority in AI-driven search ecosystems (ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and emerging LLM platforms).

nYou will work closely with the leadership, account teams, and delivery squads to shape engagement strategy, design solution frameworks, lead client workshops, and ensure that every GEO engagement is grounded in pharma domain reality and delivers measurable business impact.

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nAbout you:

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nStrategy Development & Client Advisory

nDevelop comprehensive GEO strategies for pharma brands, therapeutic areas, and HCP/patient audiences — covering entity optimization, content authority, structured data, and LLM discoverability.

nConduct GEO audits and maturity assessments for client digital ecosystems; identify gaps in AI search readiness and define prioritized optimization roadmaps.

nAdvise clients on AI-first content transformation — restructuring content supply chains, governance models, and publishing workflows to maximize LLM discoverability.





nTranslate complex GEO technical concepts into business narratives that resonate with pharma brand, digital, medical, and C-suite stakeholders.

nLead strategic workshops and discovery sessions with client teams to align GEO initiatives with broader commercial and omnichannel objectives.

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nSolution Design & GTM Support

nArchitect GEO solution frameworks for new business pursuits — defining scope, deliverables, timelines, resource models, and pricing in partnership with the GEO Director.

nContribute to proposal responses, capability presentations, and RFP/RFI submissions with strategic depth and pharma domain credibility.

nDevelop reusable strategy templates, playbooks, and best-practice guides that codify Indegene’s GEO methodology for the life sciences context.

nSupport thought leadership creation — white papers, POVs, case studies, conference presentations — that position Indegene as the authority in pharma GEO.

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nEngagement Oversight & Quality Assurance

nServe as the strategic anchor on active GEO engagements — ensuring that delivery execution stays aligned with the strategic intent and business outcomes agreed with the client.

nConduct regular strategy reviews with delivery leads to course-correct, optimize approach, and identify upsell opportunities.

nDefine and monitor engagement-level KPIs: AI citation rate, entity authority scores, LLM content coverage, and AI share of voice — translating performance data into strategic recommendations.

nNavigate MLR/MedLegal considerations in GEO strategy design, ensuring all recommendations are regulatory-compliant while maximizing search and AI performance.

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nKnowledge Building & Innovation

nTrack the rapidly evolving AI search and LLM landscape; synthesize emerging trends and competitive intelligence into actionable insights for the practice.

nBuild internal IP — GEO frameworks, benchmarking models, competitive analysis tools, and research reports — that strengthen Indegene’s market positioning.

nMentor GEO Leads and Analysts on strategic thinking, client communication, and pharma domain application.

nContribute to CoE initiatives — methodology refinement, tool evaluation, and cross-functional integration with content, omnichannel, and data teams.

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nQualifications & Experience

nEducation

nMBA from a premier institution — strongly preferred.

nBachelor’s degree in Engineering,



Life Sciences, Pharmacy, Marketing, or a related discipline.

nCertifications in SEO/GEO, Digital Marketing, AI/ML, or Analytics (Google, BrightEdge, Moz, HubSpot, Semrush, Profound) are an advantage.

nExperience Profile

n8+ years of progressive experience in digital strategy, SEO, content strategy, or digital marketing — with at least 3+ years in a strategic/consulting capacity.

nMinimum 1–2 years of demonstrated experience in GEO, LLM content strategy, or AI-driven search optimization.

nStrong track record of designing and executing search/digital visibility strategies for enterprise clients, ideally in a consulting or services environment.

nClient-facing credibility at the VP/Director level — comfortable leading strategic conversations with pharma brand, digital, and medical leadership.

nExperience working in matrixed organizations across capability leads, account teams, and senior leadership.

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nLife Sciences Domain

nDeep understanding of the life sciences digital ecosystem — pharma, biotech, medtech, or healthcare services.

nFamiliarity with HCP engagement, DTC marketing, omnichannel pharma strategy, and MLR/MedLegal review processes.

nUnderstanding of pharma commercial excellence, therapy area brand strategy, and regulatory frameworks (FDA, EMA, CDSCO).

nTechnical & Functional Skills

nGEO & AI Search: Entity optimization, Schema.org structured data, knowledge graph integration, LLM content attribution, prompt-influenced content architecture.

nSEO: Technical SEO, semantic SEO, E-E-A-T, Core Web Vitals, content architecture, international SEO.

nTools: SEMrush, Profound, Ahrefs, BrightEdge, Conductor, Screaming Frog, Google Analytics 4, Search Console, Looker Studio.

nAI Platforms: Working knowledge of ChatGPT, Perplexity, Google AI Overviews, Bing Copilot, and Claude for content testing and GEO monitoring.

nStrategy & Communication: Executive-quality storytelling, workshop facilitation, strategic framework design, and stakeholder management.

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nIndegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

📌 Associate Manager - GEO Strategy and Program Management (Bengaluru)
🏢 Indegene
📍 Bengaluru

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