About Trilliad

Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing, and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills, and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.

At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us. Every company has a culture, and at Trilliad, we make ours intentional—anchored in our Leadership Principles.

These principles guide every decision and interaction: putting the company first, obsessing over growth, remembering that business is personal, and ensuring strategy turns into execution. We succeed by being one team, striving for greatness, speaking the truth, and holding ourselves accountable. We lighten up with humor, stay patient and disciplined, run towards problems, celebrate results, and never accept confusion as an option.

This is the culture you step into at Trilliad—purposeful, lived, and continually developed.

What you will do

You are accountable for the flawless execution of multi-channel B2B marketing campaigns across client engagements, ensuring programs launch on time, on brand, and with full technical integrity. Operating across email, paid media, search, social, and web channels, you translate strategic direction into deployed campaigns that perform as designed—emails that render and deliver cleanly, paid media that targets and tracks correctly, copy that sounds like the client, and reporting that gives the team a explicit read on what is working. Your accountability is measured by execution quality, deployment velocity, and the operational reliability that allows strategists and client teams to focus on performance and optimization rather than troubleshooting broken campaigns.

Which means that on a day-to-day basis, you will:

Campaign Execution and Deployment

- Build, test, and deploy email campaigns and nurture programs in marketing automation platforms including HubSpot, Marketo, Pardot/Account Engagement, and Eloqua — ensuring technical accuracy, brand consistency, and on-time delivery across multiple concurrent client programs
- Set up and manage paid search and paid social campaigns in Google Ads, LinkedIn Ads, and Microsoft Ads — including keyword selection, audience targeting, budget allocation, ad copy variants, and tracking parameter implementation
- Execute quality assurance on every campaign deployment — validating link functionality, email rendering across devices and clients, tracking parameter accuracy, list segmentation logic, and approval workflows before launch
- Schedule and publish organic social content across client accounts — maintaining content calendars, adapting copy and creative to platform specifications, and ensuring brand voice consistency

Copywriting and Content Adaptation

- Write and edit B2B copy for emails, ad variations, landing pages, and social posts — translating client messaging frameworks into channel-specific copy that drives engagement and conversion while maintaining brand voice and compliance standards
- Adapt existing content and creative assets to fit channel requirements and campaign objectives — ensuring messaging consistency across touchpoints while optimizing for format, audience, and platform

Campaign Performance and Optimization Support

- Pull campaign performance reporting from marketing automation platforms, ad platforms, and analytics tools — surfacing trends, anomalies,



and optimization opportunities to strategists and client teams
- Monitor campaign pacing, budget utilization, and performance against benchmarks — flagging issues and recommending tactical adjustments to keep programs on track

Cross-Functional Collaboration

- Partner with strategists, designers, and marketing operations specialists to maintain program momentum — coordinating asset handoffs, clarifying requirements, and escalating blockers that threaten delivery timelines
- Manage shifting client priorities and concurrent campaign timelines — balancing execution quality with speed and communicating proactively when scope or timing conflicts arise

How you’ll do it Because how we do things matters just as much as what we do at Trilliad, our Leadership Principles should act as a compass directing the everyday behavior of every teammate across the organization:

Growth Obsessed. For our business, our clients, and our Selves.

Create Client Value. Become irreplaceable

Business is Personal. Cultivate relationships. Make space for connection. Care about each other.

Tighten-Up. Focus, discipline, and rigor count.

Lighten-Up. Humor and laughter deepen bonds.

Strategy Without Execution Is Just Dreaming. Hope is not a strategy. Vision matters—so does execution.

You Have the Ball. Be accountable. Take action. Go the distance.

Be One Team. No lone wolves. Have each other’s back and help each other out.

Run Towards Problems. Symptoms signal deeper causes. Find the root.

Raise The Bar. Good is the enemy of great. Better never stops—be a Difference-Maker!

Have the Hard Conversation. Be direct and empathetic. Speak the truth, kindly. Feedback is a gift.

Confusion Is a Choice. Stay curious—Seek to understand. Share context—seek to be understood.

Celebrate Results. Make recognition a habit. Shine a light on what’s working, big or small.

The Journey Matters. Meaningful work takes time. Be patient. Think: the next 90 days and the next 10 years.

Think “We” not “Me.” Prioritize what’s best for the business, the team, and the journey.

What You’ll Bring – Skills, Knowledge, and Experience

All Difference-Makers are expected to meet the Trilliad Standard for Transferable Skills and Knowledge, which defines the core capabilities every teammate must bring—regardless of role, function, or level.

Trilliad transferable skills

Trilliad transferable knowledge

· Contextual Awareness

· Critical Reasoning and Thinking

· Data/Analytic Acumen

· Empathy

· Judgment and Discernment

· Moral Courage

· Pattern Recognition and Systems Thinking

· AI Literacy

· Responsible and Effective AI Use

· Trilliad’s Business and Commercial Context The following domain-specific Skills, Knowledge, and Experience are additionally required in order for you to be great in this role.

Domain-specific skills

- Marketing automation platform execution — You build, test, and deploy campaigns in platforms such as HubSpot, Marketo, Pardot/Account Engagement, and Eloqua, requiring hands-on proficiency with email builders, workflow logic, list segmentation, and deployment protocols that directly determine whether campaigns launch correctly and on schedule
- Paid media campaign setup and management — You configure and maintain paid search and paid social campaigns including targeting parameters, bidding strategies, ad copy variants, and budget pacing, requiring operational fluency with Google Ads, LinkedIn Ads,



and Microsoft Ads interfaces because execution errors directly impact client spend efficiency and lead quality
- B2B copywriting and editing — You write and adapt copy for emails, ads, landing pages, and social posts that must sound like the client, align with messaging frameworks, and drive conversion, requiring the ability to translate strategic direction into channel-specific copy that performs
- Quality assurance under tight deadlines — You validate link functionality, email rendering, tracking parameters, list logic, and approval workflows before every deployment, requiring meticulous attention to detail and systematic QA processes because a single missed error can break a campaign or compromise data integrity
- Multi-program coordination and prioritization — You manage execution across multiple concurrent client campaigns with shifting timelines and competing priorities, requiring the ability to sequence work, communicate proactively about conflicts, and maintain quality under volume and time pressure

Domain-Specific Knowledge

- B2B buyer journeys and lead lifecycle progression — You must understand how prospects move through awareness, consideration, and decision stages so that campaign execution decisions around messaging, timing, and channel selection are grounded in funnel mechanics rather than tactical guesswork
- Paid search and paid social mechanics — You must understand targeting options, bidding strategies, ad formats, audience segmentation, and budget pacing across Google Ads, LinkedIn Ads, and Microsoft Ads so that campaign setup decisions optimize for lead quality and cost efficiency within client parameters
- Campaign tracking conventions and performance measurement — You must understand UTM parameter structure, pixel implementation, conversion tracking, and basic performance reporting so that campaigns are instrumented correctly and performance data is reliable and actionable
- How copy, creative, and landing experiences work together to drive conversion — You must understand the relationship between ad messaging, landing page experience, and offer clarity so that execution decisions across touchpoints create coherent user journeys rather than disjointed campaign fragments

Domain-specific experience

- 3+ years of hands-on B2B marketing execution experience in an agency or in-house environment, with direct responsibility for building and deploying multi-channel campaigns across email, paid media, and social
- Experience building and deploying campaigns in a marketing automation platform such as HubSpot, Marketo, Pardot/Account Engagement, or Eloqua, including email creation, workflow configuration, list segmentation, and deployment QA
- Experience setting up and managing paid search and paid social campaigns in Google Ads, LinkedIn Ads, or Microsoft Ads, including keyword selection, audience targeting, ad copy creation, and budget management
- Experience writing B2B copy and scheduling social content across multiple brands or client accounts, demonstrating the ability to adapt voice and messaging while maintaining quality and consistency under tight timelines

The Trilliad Agreement If you want to be part of building a truly great growth company—and help cultivate a culture that is differentiated and creates value for customers and colleagues alike—then you might be a fit for Trilliad. Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show up for each other, our customers, and the work.

Because at Trilliad, how we do things matters just as much as what we do.

When you show up in this way—bringing your best and living our Leadership Principles— you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive.

📌 Associate,B Marketing (India)
🏢 Trilliad
📍 India