Area Sales Manager

Company: SS Associates Group

Location: Gorakhpur, Uttar Pradesh & Neighboring Districts

Experience: 3–5 Years

Employment Type: Full-time

Industry: FMCG / Mustard Oil / Consumer Products

Company Description

SS ASSOCIATES GROUP, based in GIDA, Gorakhpur, is a growing manufacturer of premium mustard oil brands, including Sanskriti and Fresh Kolhu. Established in 2024, the company focuses on delivering pure, locally produced mustard oil to households, retailers, distributors, and businesses across India.

SS ASSOCIATES GROUP is driven by the commitment to “Purity in Every Drop”, with a focus on consistent product quality, strong trade relationships, local market development, and customer satisfaction. As the company expands its distribution network, we are looking for experienced sales professionals to drive growth across assigned territories.

About the Role

SS Associates Group is looking for an experienced and result-oriented Area Sales Manager (ASM) to lead and expand our sales and distribution operations across Gorakhpur and neighboring districts.

The ideal candidate should have 3–5 years of experience in sales, preferably in FMCG, consumer goods, edible oil, retail, or distribution. The ASM will be responsible for achieving sales targets, managing distributors and retailers, developing new markets, monitoring field sales activities, and building a strong distribution network across the assigned territory.

Key Responsibilities

- Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets.
- Manage sales operations across Gorakhpur and assigned neighboring districts.
- Identify, appoint, and develop new distributors, dealers, retailers, and channel partners.
- Strengthen relationships with existing distributors, retailers, and key customers.




- Drive primary and secondary sales across the assigned territory.
- Monitor distributor stock, product availability, order cycles, and market coverage.
- Lead and supervise Field Sales Executives and sales representatives operating within the assigned area.
- Set targets for the sales team and monitor their daily/weekly performance.
- Conduct regular market visits with the sales team and key channel partners.
- Identify new markets and opportunities for expanding the company's distribution network.
- Monitor competitor activities, pricing, schemes, product launches, and market trends.
- Ensure proper product visibility, availability, and merchandising at retail outlets.
- Generate new business opportunities and convert potential customers into active trade partners.
- Coordinate with distributors and internal teams for timely order processing and fulfillment.
- Monitor outstanding payments and coordinate collections with distributors/customers when required.
- Prepare and submit regular sales reports, market feedback, and performance updates to management.
- Analyse territory-wise sales performance and take corrective actions where required.
- Maintain accurate records of distributors, retailers, sales volumes, market visits, and business development activities.
- Build strong relationships with wholesalers, retailers, distributors, and other important market stakeholders.




- Support management in developing territory expansion and distribution growth plans.

Requirements
- 3–5 years of experience in sales/business development, preferably in FMCG, edible oil, consumer goods, retail, or distribution.
- Proven experience in territory management and distributor handling.
- Experience managing or supervising a field sales team will be preferred.
- Strong understanding of FMCG distribution and retail markets.
- Good knowledge of Gorakhpur and surrounding districts/markets will be an advantage.
- Strong communication, negotiation, leadership, and relationship-management skills.
- Target-oriented and commercially driven approach.
- Ability to analyse sales data and prepare basic sales reports.
- Comfortable using smartphone, WhatsApp, Excel, and sales reporting tools.
- Willingness to travel extensively within the assigned territory.
- Two-wheeler and valid driving licence required.

What We Offer
- Competitive salary based on experience and performance.
- Performance-based incentives linked to sales and target achievement.
- Opportunity to work with a growing FMCG manufacturing and consumer brand.
- Exposure to distributor development, territory management, and market expansion.
- Growth opportunities opportunities based on performance.
- Supportive and performance-driven work environment.

Job Details Job Title: Area Sales Manager (ASM)

Job Location: Gorakhpur, Uttar Pradesh

Territory: Gorakhpur & Neighboring Districts

Experience: 3–5 Years

Employment Type: Full-time

Industry: FMCG / Consumer Goods

Interested candidates can apply with their updated resume.

Pay: From ₹16,070.84 per month

Benefits

- Commuter assistance

Experience:
- FMCG/ Selling: 1 year (Preferred)

Work Location: In person

📌 Area Sales Manager (Gorakhpur)
🏢 SS Associates Group
📍 Gorakhpur