Description

Adobe CDP + CJA Specialist

•Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert

- in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe

Qualified in Adobe Experience Platform, and SFMC Email Specialist.
- Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
- Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
- Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
- Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
- Owned consent enforcement, governance labels, and pre-activation audience QA processes
- Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within

Adobe CDP

- Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Responsibilities

Adobe CDP + CJA Specialist
- Vaibhav is a highly skilled digital marketing skilled with certifications including

Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert
- in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe

Qualified in Adobe Experience Platform, and SFMC Email Specialist.
- Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
- Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model




- Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
- Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
- Owned consent enforcement, governance labels, and pre-activation audience QA processes
- Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within

Adobe CDP

- Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

Qualifications

Adobe CDP + CJA Specialist

Microsoft SQL Developer Certified Associate, Adobe AEP CDP Certified Expert

- in Adobe Campaign Classic (both Business Practitioner and Developer), Adobe

Qualified in Adobe Experience Platform, and SFMC Email Specialist.
- Implemented Adobe CDP from the ground up - identity resolution stitching known and anonymous profiles via Web SDK, profile and audience building, and audience segmentation
- Configured XDM data ingestion schemas, profiles unification, datasets, identity namespaces, and merge policies aligned with enterprise data model
- Implemented Adobe Customer Journey Analytics (CJA) - data views, cross-channel journey reports, attribution models, and segmentation aligned with CDP audiences
- Translated business use cases (acquisition, nurture, ABM, retention, event engagement) into CDP audience logic and CJA measurement frameworks
- Owned consent enforcement, governance labels, and pre-activation audience QA processes
- Operationalized GDPR, CCPA, and CAN-SPAM compliance - including consent framework, data retention policies, DSAR handling, and governance labels within

Adobe CDP

- Led Web SDK implementation, tag management, event schema design, and data layer governance across web properties

📌 Adobe CDP CJA (Bengaluru)
🏢 Zensar Technologies
📍 Bengaluru