Job DescriptionThe Programmatic Resource will support the execution and reporting of programmatic advertising campaigns. This role requires some understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, and ad-servers. The ideal candidate is eager to learn, highly organized, and has a strong interest in digital advertising.
NResponsibilities
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- Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
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- Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
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- Work closely with senior team members to meet client's objectives.
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- Pull reports from multiple platforms, analyze and update them on campaign performance reports.
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nRequirements – Must Have:
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- 3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
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- Understanding and Handson experience of DSPs (e.G. DV360, TTD, Xandr, Google Ad Manager) and knowledge on ad-serving platforms (e.G.
CM360, Flashtalking).
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- Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.
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- Basic understanding of pixel and pixel management.
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- Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.
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nRequirements – Valuable to Have:
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- Excellent writtenand oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.
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- Experience in an analytical, results-oriented environment with external customer interaction.
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- Attention to detail anda sense of accountability is required
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nPlatform Experience: Must Have:
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- 3 to 6 yrs. of experience working on these platforms like TTD & DV360 for end-to-end campaign processes.
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nAdditional Information
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- Works as a memberof the team and cross-functional teams
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- Ability to lead/own internal & vendor meetings and communication.
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- Have an aptitude for basic mathematical concepts
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- Possess excellent verbal and written communication skills
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- Ability to prioritize tasks and meet all deadlines while producing quality.
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- Ability to aggregate and communicate data to support recommendations
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- Ability to follow through on assigned tasks with minimal supervision
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- Passion and curiosity for media, brands & digital activation
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- Versatile to work acrossdifferent time zones/shifts (including night shift)
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📌 Account Manager (Karnataka)
🏢 Dentsu Global Services
📍 Karnataka
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