1. Lead, identify and proactively onboard influencers on performance campaigns
2. Understand and figure out how to maximize storefront performance by matching the
right influencers with the right brands
3. Guide the discussion on product and brand integration in influencers content.
4. Coordinate and manage expectations in terms of quality and timely delivery from
influencers as well as from the internal team
5. Plan association keeping long-term goals in sight.
6. Collaborate with all internal stakeholders to negotiate the best possible terms and
establish commercial and strategic agreements with influencers.
7. Monitor and analyze influencer performance and achieve storefront metrics
8. Discern data and extract insightful observations
9. Conduct post-mortems of campaigns and storefront performance; generate reports on key insights,
recommendations, and strategic adjustments to drive change for continuous improvement.
10. Developing business driving & communication strategies and assisting clients with
future campaign planning.
An ideal candidate should have:
1. Minimum experience of 4 years in Influencer Marketing
1. Excellent written and verbal communication skills
2. Experience with maintaining skilled relationships remotely
3. Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.
4. Provide creative input across all campaigns and projects