Job DescriptionDepartment: E-commerce / Growth NLocation: Pune NExperience: 5 -10 Years (D2C/FMCG/Beauty & Personal Care preferred) NnAbout the Role: NWe are looking for a dynamic and growth-oriented Head D2C to lead and scale our Direct-to-Consumer business. This role will own the end-to-end D2C P&L;, drive revenue growth, optimize customer acquisition and retention, enhance website performance, and deliver a best-in-class customer experience. The ideal candidate has proven expertise in scaling D2C brands, driving digital growth, and building high-performing teams. NnKeyResponsibilities : NnD2C Business Strategy Nnn Develop and execute the overall D2C growth strategy aligned with business objectives. N Own the complete D2C P&L;, including revenue, profitability, and operational efficiency. N Build long-term growth plans to scale the brand across owned digital channels. N Identify new growth opportunities, customer segments, and product categories. NnnWebsite & Conversion Optimization Nnn Ownthe performance of the D2C website (Shopify or equivalent platform). N Improve website conversion rate (CVR), Average Order Value (AOV), and customer lifetime value (LTV). N Optimize the customer journey, checkout process, and user experience. N Work with Product, UI/UX, and Technology teams to implement website improvements. NnnCustomer Acquisition & Growth Nnn Collaborate with the Performance Marketing team to drive profitable customer acquisition.
- N Monitor CAC, ROAS, MER,LTV, and customer retention metrics. N Develop strategies to increase repeat purchases and subscription programs. N Scale revenue through campaigns, offers, and new customer acquisition initiatives. NnnCRM & Customer Retention Nnn Lead CRM strategy across Email, SMS, WhatsApp, and Loyalty Programs. N Improve customer retention, repeat purchase rate,



and customer engagement. N Develop life cycle marketing campaigns and personalized communication strategies. NnnMerchandising & Product Strategy Nnn Plan product launches, bundles, offers, and promotional calendars. N Work closely with Brandand NPD teams on product assortment and pricing strategies. N Optimize product merchandising based on customer behavior and sales trends. NnnAnalytics & Business Intelligence Nnn Monitor business performance using dashboards and analytics tools. N Analyze traffic, conversions, revenue, customer cohorts, and retention metrics. N Present weekly and monthly business reviews with actionable recommendations. NnnCross-functional Leadership Nnn Collaborate with Brand, Performance Marketing, Supply Chain, Customer Support, Finance, Technology, and Product teams. N Lead and mentor the D2Cteam to achieve business goals. N Drive a culture of data-driven decision-making and continuous improvement. NnnKey Skills : Nnn Robust expertise in D2C business management. N Deep understanding of Shopify and D2C technology ecosystems. N Experience with Performance Marketing, CRM, and Growth strategies. N Strong analytical and commercial acumen. N Expertise in P&L; management and business planning. N Advanced Excel, GA4, Looker Studio, and analytics tools. N Excellent leadership and stakeholder management skills. NnnQualifications: Nnn Bachelor‘s degree in Business, Marketing, Commerce, Engineering, or a related field. N MBA is preferred.n NnPreferred Experience: Nnn 5-10 years of experience in D2C, E-commerce, Growth, or Digital Business. N Prior experience in FMCG, Beauty & Personal Care, Consumer Goods, or Retail. N Proven success in scaling D2C brands with significant revenue growth. N Hands-on experience with Shopify, CRM platforms, and analytics tools. Nnn

📌 Headc (Direct-To-Consumer) (Mumbai)
🏢 Ghar Soaps
📍 Mumbai