Key Role Purpose:Drivesell-out growth across non-ISP retail outletsby strengthening retailer engagement, improving in-store visibility and counter advocacy, enhancing retail productivity, maximizing loyalty program effectiveness, and ensuring execution excellence through scalable retailer-focused initiatives acrossV-Guard and Sunflame .Key Responsibilities:Drive Sell-Out Growth:Develop and execute initiatives to increase sell-out from non-ISP retail outlets.Retailer Engagement:Strengthen retailer relationships through loyalty programs, retailer activations, engagement initiatives, and incentive programs.Identify Growth Opportunities:Analyze outlet performance to identify productivity gaps, growth opportunities, and levers for improving sales.Retailer Activations & Campaigns:Design and execute retailer-focused interventions, contests, seasonal campaigns, and market activations.Visibility & Counter Conversion:Improve product display, in-store visibility, counter advocacy, and conversion at the point of sale.Productivity & ROI:Track outlet productivity, program effectiveness,



and ROI of retailer initiatives; use insights to optimize investments.Regional Collaboration:Partner with Regional Sales teams to implement and scale successful initiatives and best practices across markets.Competition Benchmarking:Monitor competitor activities and benchmark retailer engagement, loyalty, activation, and incentive models.Counter Salesman / Floor Manager Program:Drive performance, governance, productivity, and effectiveness of Counter Salesman and Floor Manager programs.Analytics & Dashboards:Develop and maintain dashboards and analytics to track retailer productivity, program performance, execution, and business impact.Execution Excellence:Establish transparent governance, performance metrics, and review mechanisms to ensure consistent execution across markets.Eligibility & Experience:Graduate / Postgraduatewith5+ years of relevant experienceinISP, Sell-Out Management, Retail Sales, Trade Marketing, or Channel Management .Strong understanding ofretail execution, retailer engagement, outlet productivity, and sell-out growth .Go-getter with a high ownership mindsetand a strong bias for action.Demonstrated ability tobuild initiatives/programs from scratch, drive them end-to-end, and scale successful models.Stronganalytical, problem-solving, and execution capabilities .Ability to work effectively withRegional Sales teams and cross-functional stakeholders .Comfortable working in afast-paced, entrepreneurial environmentwith ambiguity and evolving priorities.

📌 Lead Retail Sales - Non Isp Retailers (Maharashtra)
🏢 V-Guard
📍 Maharashtra