Location: Kolhapur & Sangli, Maharashtra
Employment Type: Full-Time
Role Overview
We are seeking an experienced and result-oriented Senior Sales Officer to manage and drive sales operations across the Kolhapur and Sangli territories. In this role, you will be responsible for expanding market coverage, managing distributor networks, leading primary and secondary sales, and strengthening retail presence across urban and semi-urban markets in both districts.
Key Responsibilities
Sales & Distribution Strategy: Drive achieve monthly, quarterly, and annual targets for primary and secondary sales in Kolhapur and Sangli.
Distributor Management: Appoint, manage, and evaluate distributors and stockists to ensure optimal inventory levels, timely order processing, and effective credit management.
Retail & Market Expansion: Identify potential high-performing retail outlets, improve product visibility, and execute beat planning to maximize store coverage.
Team Leadership: Supervise, train,



and mentor territory sales executives or frontline sales representatives to ensure field efficiency and target achievement.
Trade Marketing & Promotions: Oversee execution of local schemes, point-of-sale branding, and trade promotions in coordination with marketing teams.
Market Intelligence: Monitor competitor movements, pricing shifts, and emerging market trends across Southern Maharashtra to report actionable insights.
Qualifications & Requirements
Experience: 3-6 years of field sales experience in FMCG, Consumer Goods, or Telecom (FMCG preferred).
Education: Bachelor’s degree in any discipline (MBA/PGDM in Marketing is a plus).
Local Expertise: Strong understanding of the retail landscape and distributor network in Kolhapur, Sangli, and nearby areas.
Skills: Excellent communication, negotiation, beat planning, and team handling abilities.
Mobility: Willingness to travel extensively across assigned beats in Kolhapur and Sangli districts.

📌 Senior Sales Officer - (Kolhapur)
🏢 Yugn HR
📍 Kolhapur