ROLE SUMMARY

Runs the organisation's social presence end-to-end, auditing platforms, building content calendars, publishing in the right voice per channel, responding to crises within institutional approval chains, and reporting on what worked.

KEY RESPONSIBILITIES

- Platform audit & strategy: observe handles, prepare strategy, and justify platform priority and a 30-day content mix.
- Content calendar: build 7-day calendars spanning X threads, Instagram (static + reel), LinkedIn and Hindi posts with platform-specific captions and visual direction.
- Crisis response: draft calm, non-defensive social media responses (<280 chars) and 200–250 word statements;
- Analytics & reporting: interpret performance data, explain declines plausibly, and write an analysis
- Voice discipline: hold the brand voice across every platform and format.

ELIGIBILITY





- At least 3 years' experience of handling social media profile as Executive in a Government Department / Reputed Media House. Must have knowledge of latest and upcoming social media tools, algorithms, and methods of deep social media analysis.
- Graduate in any stream from a recognized university / institute with excellent command over English / Hindi. (04 Hindi and 02 English). Desirable: PG Diploma in Social Media/ Mass Comm./ Journalism from a recognized university / institute

SKILLS

- Hands-on knowledge of X, Instagram and LinkedIn norms and formats.
- Ability to differentiate tone and length by platform, not one message everywhere.
- Calm, factual instincts under crisis conditions and awareness of approval chains.
- Comfort reading analytics and turning them into actionable recommendations.

📌 Social Media Executive (India)
🏢 SQCI
📍 India