JOB DESCRIPTION – SENIOR MANAGER – DIGITAL MARKETING

Years of Experince-10+Years

Location-Kochi

Division -Digital Marketing

Major activities.

a) Develop and execute the organization's annual digital marketing

strategy aligned with business objectives and growth initiatives.

b) Oversee the overall digital marketing function, ensuring effective

planning, execution, monitoring, and optimization of marketing

activities.

c) Strengthening the company's digital brand presence and enhance

market positioning across relevant digital platforms.

d) Review existing marketing strategies and recommend improvements

based on market trends, customer insights, and performance analytics.

e) Conduct research on emerging technologies, digital trends, and customer

behavior to identify opportunities that contribute to business growth.

f) Lead, mentor, and manage the digital marketing team by fostering a

collaborative, cutting-edge, and high-performance culture.

g) Conduct regular performance evaluations, provide constructive feedback,

and identify training and development opportunities.

h) Delegate responsibilities, monitor progress, and ensure timely and effective

delivery of marketing initiatives.

i) Conducting research on new trends in technology or client behavior that

may affect the company's bottom line.

j) Review and provide guidance on the work completed by designers,

web developers, and digital marketing team members.

k) Develop and manage digital marketing campaigns across SEO, social

media, PPC advertising, video marketing, display advertising, and other

digital channels.

l) Monitor the performance of digital channels to ensure effective audience

targeting, engagement, lead generation, and conversions.

m) Analyze campaign effectiveness using analytics tools and implement datadriven improvements

n) Improve landing pages, website user journeys, and conversion

optimization strategies.

o) Monitor key performance indicators (KPIs), campaign results, and

marketing return on investment (ROI).

p)



Support Directors/Partners and Business Development teams in acquiring

new clients and expanding business opportunities

q) Develop and maintain strong relationships with clients to identify

potential business opportunities.

r) Support thought leadership initiatives and corporate communication

activities.

s) Collaborate with internal teams and external stakeholders to ensure

alignment of digital marketing initiatives with business goals.

t) Collaborate with web designers and developers to develop new website

features and enhance existing digital platforms.

u) Ensure website security, performance, content updates, and continuous

improvements.

v) Establish guidelines for content creation to maintain consistency with the

company's brand identity.

w) Manage the digital marketing budget, including resource planning,

staffing requirements, and training initiatives.

x) Develop dashboards, management reports, and performance summaries

for tracking business impact.

y) Present monthly digital marketing performance reports, insights, and

recommendations to Management

SKILLS AND KNOWLEDGE

a) Excellent knowledge in digital marketing.

b) Up to date knowledge about marketing trends.

c) Marketing Automation Platforms.

d) Team Leadership and Performance Management.

e) Familiarity with AI-powered digital marketing tools,

Google, ChatGPT, Gemini AI, including AI content

generation platforms, AI analytics tools, marketing

automation assistants, predictive analytics solutions, and

AI-driven customer engagement technologies.

f) Solid knowledge of website analytics tools.

g) Experience in setting up and optimizing Google

AdWords campaigns.

PERSONAL ATTRIBUTES

Essential Desirable

a) The ability to work in a fast-paced environment.

b) The ability to handle multiple projects concurrently.

c) Excellent communication, presentation, and negotiation

skills.

d) Strong analytical skills and data-driven thinking

e) High ethical standards and professionalism

EDUCATION, TRAINING AND DEVELOPMENT

Essential Desirable

• Bachelors/master's degree in related field

📌 SENIOR MANAGER DIGITAL MARKETING (India)
🏢 Difinity Digital
📍 India