About the Company

We are seeking a HORECA Sales Executive for a funded Sustainable Packaging Startup.

About the Role

HORECA Sales Executive responsible for identifying, approaching, and onboarding new HoReCa clients, promoting the brand's product portfolio, and achieving sales targets while managing client relationships and internal coordination.

Responsibilities

- Identify, approach, and onboard new HoReCa clients (hotels, restaurants, cafés, catering services).
- Develop and execute business development strategies to meet sales targets.
- Build solid relationships with chefs, F&B; managers, purchase heads, and decision-makers in the hospitality sector.
- Promote the brands product portfolio (fresh/frozen/dry agri-exports) and introduce new SKUs.
- Negotiate pricing, terms, and close profitable deals.
- Conduct regular market visits and client meetings to generate and follow up on leads.
- Monitor competitor activity and suggest strategies to improve market share.
- Coordinate with internal teams for order fulfilment, logistics,



and after-sales support.
- Maintain sales reports, forecasts, and performance dashboards using CRM tools.
- Ensure timely collections and credit control in alignment with company policy.

Qualifications

- Bachelor's degree in Business, Marketing, Hospitality, or related field.

Required Skills

- 1–4 years of proven experience in B2B sales or business development
- Must be fluent with both English and Kannada
- Must have prior exposure to HORECA / FMCG / B2B sales
- Excellent communication, negotiation, and interpersonal skills.
- Ability to work independently, take initiative, and meet sales goals under deadlines.
- Proficient in MS Office, especially Excel; experience with CRM tools is preferred.
- Willingness to travel locally or regionally for client acquisition and meetings.
- Strong commercial acumen and customer-centric approach.

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