Company Description YadaSutra Ayurveda is a doctor-led Indian Ayurvedic mother and baby care brand with over a century of traditional legacy. The company specializes in pregnancy care, postpartum wellness, baby care, and Ayurvedic personal care products that blend authentic formulations with up-to-date quality standards. Built for today's mothers, YadaSutra combines clinical Ayurvedic expertise, trusted ingredients, and community-driven care to support families through every stage of parenthood. Products are available through www.yadasutra.com and major e-commerce platforms such as Amazon, Flipkart, and FirstCry. The brand's vision is to become India's most trusted Ayurveda provider for mother and baby care.
Role Description This is a full-time, on-site Performance Marketing Specialist role based in Kochi. The specialist will plan, execute, and optimize digital marketing campaigns across paid channels including search, social media, marketplaces, and affiliates to drive customer acquisition and revenue growth. Day-to-day responsibilities include managing ad budgets, monitoring performance metrics, running A/B tests, and refining audience targeting and creatives based on data insights. The role also involves coordinating with content, design, and sales teams to align campaigns with brand messaging,



product launches, and promotional calendars. The specialist will prepare regular performance reports, recommend improvements, and contribute to long-term marketing strategy for mother and baby care products.
Qualifications

- Strong Communication skills to collaborate with cross-functional teams and present campaign insights clearly.
- Proficiency in Market Research to analyze trends, audience behavior, and competitor activities for performance optimization.
- Experience in Sales and Customer Service to understand customer journeys and enhance conversion and retention through marketing initiatives.
- Ability to develop and execute Marketing Strategy, including campaign planning, budgeting, and performance tracking.
- Hands-on experience with digital advertising platforms (e.g., Google Ads, Meta Ads), analytics tools, and marketing dashboards.
- Data-driven mindset with strong numerical and analytical skills for interpreting KPIs and ROI.
- Bachelor's degree in Marketing, Business, Communications, or a related field; experience in D2C or consumer brands is an advantage.
- Interest in or familiarity with Ayurveda, maternity, and baby care markets is beneficial.

📌 Performance Marketing Specialist (India)
🏢 YadaSutra
📍 India